Verizon Wireless launched a trial version of its over-the-top mobile video service, called "Go90," aiming to lure millennials with short-form video and flex its digital advertising muscles.
Verizon's AOL subsidiary is buying mobile advertising company and rival Millennial Media, giving it another leg up in the mobile ad market ahead of Verizon's imminent launch of its over-the-top mobile video service. The service, rumored to called "Go90," is expected to be free of charge initially to wireless customers of all carriers and advertising-based, and Verizon is betting that AOL's programmatic ad technology will help it deliver more targeted and relevant ads to customers by accessing their location and interests.
T-Mobile US may be plowing ahead with its 700 MHz A Block deployment to enhance its LTE coverage, but it remains the carrier with the least low-band spectrum below 1 GHz, according to networking testing and mapping firm Mosaik Solutions. And although LTE coverage has expanded rapidly across the United States in the last few years, Mosaik notes that more than 30 percent of the U.S. land area has no LTE service available, a significant portion of that being in Alaska.
U.S. wireless carriers will eventually shift to smartphone leasing and away from equipment installment plans, according to analysts at Macquarie Capital. Further, they think the operators could get a boost in leasing by partnering with Apple, which would stand to benefit from a move to leasing.
Verizon Wireless plans to launch its over-the-top mobile video service, rumored to be called "Go90," in the coming days, and will initially offer free shows aimed at young viewers, according to a Bloomberg report.
If you haven't noticed there's some new and perhaps familiar faces appearing on FierceInstaller. In collaboration with my colleagues Dan Frankel, editor of FierceCable, and Phil Goldstein, editor of FierceWireless, I am now leading up this publication along with my ongoing daily coverage of the wireline industry segment at FierceTelecom.
While the largest U.S.-based wireless operators are in various stages of their small cell roll outs, Zayo is seeing growing demand to provide fiber-based backhaul connectivity and turnkey solutions.
While the overall telecom industry continues to be dominated by male executives, it's clear that women are becoming a growing and influential resource in the wireless and wireline industry segments. They are helping drive major network and marketing initiatives at some of the largest wireless operators and vendors in the U.S.
Verizon Wireless is clarifying that despite its recent introduction of new plans that do away with two-year contracts and subsidized smartphones for new customers, existing customers who have two-year contracts can renew them and keep getting subsidized phones.
T-Mobile US CEO John Legere said that now that a petition he started in April 2014 to abolish data overage charges has garnered more than 250,000 signatures, he and T-Mobile are going to take action.