Verizon Communications has tapped marketing guru Diego Scotti for its newly created chief marketing officer (CMO) role.
As expected, the list of bidders for the FCC's AWS-3 spectrum auction includes heavyweight wireless carriers Verizon Wireless, AT&T Mobility and T-Mobile US, as well as Dish Network, according to a list of bidders released by the FCC. The list also includes a number of smaller wireless carriers looking to get chunks of spectrum that are divided along smaller geographic areas.
LTE Broadcast has potential, but I think it will be at least a few years before it takes off commercially. Even then, it's not clear how it will be monetized. For now LTE Broadcast is more about hype than reality.
Verizon Wireless abandoned plans to throttle the data speeds of customers who are on legacy unlimited data plans who crossed into 5 percent of data users on Verizon's LTE network when they are on high-traffic cell sites.
Verizon Wireless is jumping into the game of increasing the size of its data buckets for shared data plans, too. The carrier is launching two new promotions after rivals Sprint and AT&T Mobility launched promotional offers to increase the size of the data buckets they offer for high-usage customers.
Verizon Communications argues that it's no slouch in the connected-car market even though rival AT&T has twice as many deals as it does with automakers. Verizon notes that it provides services beyond simple connectivity. Meanwhile, other carriers, including Sprint, continue to plow ahead with their connected-car efforts.
Rather than network improvement, Sprint needs network acceleration. Just as he was aggressive in pricing and promotions, Sprint CEO Marcelo Claure has the opportunity to step on the gas to expand the 2014 2.5 GHz target and accelerate the 2015 rollout with at least 250 million POPs covered before the end of next year.
Verizon Wireless is likely going to lead the pack in terms of postpaid net subscriber additions in the third quarter, according to a research note from financial analysts at Jefferies. However, the analysts expect AT&T Mobility and T-Mobile US to also perform well, though they expect Sprint will continue to struggle to gain traction with its new plans and promotions.
Verizon Communications has hired TAP Advisors LLC to look into a sale of network assets including its cell towers, according to a Reuters report.
Verizon Wireless said it expanded its deployment of AWS spectrum to boost capacity for LTE service to 22 additional markets, making it available in four out of five of its LTE markets nationwide. Since the carrier has around 500 LTE markets in total, that brings the AWS deployment to roughly 400 markets.