The race to launch a new constellation of satellites just got a little more real as two big endeavors emerged with famous backers last week, one involving wireless-technology pioneer Qualcomm and Richard Branson, and the other with SpaceX CEO and Tesla Motors co-founder Elon Musk.
Sprint is abandoning its Virgin Mobile Custom prepaid brand but is sticking with the ItsOn cloud technology behind that brand and its retail partnership with Walmart. Sprint launched Virgin Mobile Custom in August exclusively through Walmart but found that consumers were confused about their rate plans.
AT&T Mobility's Cricket prepaid brand is hopping into the year-end promotional frenzy by offering a $100 billing credit to customers who switch from Sprint, T-Mobile US and other carriers.
BSkyB (Sky), apparently spooked by the recent flurry of merger speculation sparked by BT, has reportedly hired investment bank Lazard to explore possible deals that could also allow the broadcasting group to take part in consolidation of the UK telecoms market.
Sprint will launch a new prepaid brand called Virgin Mobile Custom that will use cloud-based billing and service platform technology from ItsOn, allowing customers create a mobile service plan they can customize on the fly.
The UK's Post Office, a retailer of mail, financial and fixed line services, is planning to enter the wireless market as a mobile virtual network operator (MVNO) after reaching a wholesale agreement with network operator EE.
Sprint's Virgin Mobile prepaid brand today announced it will offer low-cost talk and text plans exclusively through Walmart. The new plans, from Virgin's payLo brand, are geared toward the low end of the prepaid market.
What does it actually take to become a successful MVNO? Network operators, MVNOs and enablers of MVNOs likely have different answers to that question. The overwhelming message appears to be that to succeed MVNOs need to find a business model that works for all parties concerned.
BT revealed plans to enter the UK's increasingly busy LTE market, with a service for business users due to launch in a matter of weeks.
Sprint's pledge of unlimited data is looking increasingly less sustainable, as the carrier maneuvers to rein in network traffic generated by its heaviest data users and ensure quality of service for the majority of its customers.