Sprint shuffled its front office as it prepares a major overhaul of its Virgin Mobile prepaid brand.
The Virgin Mobile brand is set to disappear from the French mobile market following the integration of the virtual network operator with the low-cost Red by SFR brand.
Verizon currently does not support Apple's Wi-Fi calling technology that allows users to make and receive Wi-Fi calls on other iCloud-connected devices like iPads and the Apple Watch. And Sprint's Boost and Virgin prepaid brands still don't support any of the Wi-Fi calling technology Apple introduced two years ago through its iOS 8 operating system.
Sprint said it will merge its Assurance Wireless brand with Access Wireless in a tie-up of Lifeline service providers.
Virgin Mobile Middle East & Africa (VMMEA) said it is targeting more than 10 million subscribers within five years after the mobile virtual operator (MVNO) announced that it has now reached 2.5 million users in the region.
As promised, Sprint said it is updating its approach to its Virgin Mobile prepaid brand by offering updated pricing options and discontinuing two sub-brands-- PayLo and Broadband2Go-- that were offered through Virgin.
Sprint yesterday said that it is de-emphasizing its Virgin Mobile prepaid brand and may introduce a new strategy for the Virgin brand at some point in the future. The news highlights Sprint's continued struggles in the prepaid sector, mainly due to the successes that T-Mobile's MetroPCS prepaid brand and AT&T's Cricket Wireless prepaid brand have had in the market.
T-Mobile is once again taking aim at Sprint's customers, and this time it's using MetroPCS to do it.
Sprint continues to follow T-Mobile's lead in streaming music, expanding its data-free unlimited service from its Virgin prepaid brand to its Boost Mobile prepaid business.
AT&T's Cricket Wireless prepaid brand appears to be gearing up to launch a mobile hotspot offering for $10 per month on plans that cost $50 or more. A page on the carrier's website viewed by FierceWireless offered details on the service, though that page is no longer accessible.