AT&T Mobility's Cricket prepaid brand is hopping into the year-end promotional frenzy by offering a $100 billing credit to customers who switch from Sprint, T-Mobile US and other carriers.
BSkyB (Sky), apparently spooked by the recent flurry of merger speculation sparked by BT, has reportedly hired investment bank Lazard to explore possible deals that could also allow the broadcasting group to take part in consolidation of the UK telecoms market.
The UK's Post Office, a retailer of mail, financial and fixed line services, is planning to enter the wireless market as a mobile virtual network operator (MVNO) after reaching a wholesale agreement with network operator EE.
Sprint's Virgin Mobile prepaid brand today announced it will offer low-cost talk and text plans exclusively through Walmart. The new plans, from Virgin's payLo brand, are geared toward the low end of the prepaid market.
What does it actually take to become a successful MVNO? Network operators, MVNOs and enablers of MVNOs likely have different answers to that question. The overwhelming message appears to be that to succeed MVNOs need to find a business model that works for all parties concerned.
BT revealed plans to enter the UK's increasingly busy LTE market, with a service for business users due to launch in a matter of weeks.
Sprint's pledge of unlimited data is looking increasingly less sustainable, as the carrier maneuvers to rein in network traffic generated by its heaviest data users and ensure quality of service for the majority of its customers.
Sprint prepaid brands Virgin Mobile and Boost Mobile will throttle the speeds of heavy data users to slower speeds starting in May, apparently the result of increased smartphone penetration and data usage in the brands.
Sprint may be bringing back the Nextel brand to lure enterprise customers back into the fold, according to a TechCrunch report. The report, which cited an unnamed source familiar with the company's plans, also said that Sprint may merge its Boost Mobile and Virgin Mobile prepaid brands into a new brand dubbed "Sprint Freedom."
BT signed an agreement to use the mobile network of UK operator EE, in a move that could see the UK incumbent return to the consumer mobile market as soon as next year.