Sprint said it will merge its Assurance Wireless brand with Access Wireless in a tie-up of Lifeline service providers.
Virgin Mobile Middle East & Africa (VMMEA) said it is targeting more than 10 million subscribers within five years after the mobile virtual operator (MVNO) announced that it has now reached 2.5 million users in the region.
As promised, Sprint said it is updating its approach to its Virgin Mobile prepaid brand by offering updated pricing options and discontinuing two sub-brands-- PayLo and Broadband2Go-- that were offered through Virgin.
Sprint yesterday said that it is de-emphasizing its Virgin Mobile prepaid brand and may introduce a new strategy for the Virgin brand at some point in the future. The news highlights Sprint's continued struggles in the prepaid sector, mainly due to the successes that T-Mobile's MetroPCS prepaid brand and AT&T's Cricket Wireless prepaid brand have had in the market.
T-Mobile is once again taking aim at Sprint's customers, and this time it's using MetroPCS to do it.
Sprint continues to follow T-Mobile's lead in streaming music, expanding its data-free unlimited service from its Virgin prepaid brand to its Boost Mobile prepaid business.
AT&T's Cricket Wireless prepaid brand appears to be gearing up to launch a mobile hotspot offering for $10 per month on plans that cost $50 or more. A page on the carrier's website viewed by FierceWireless offered details on the service, though that page is no longer accessible.
HTC is aiming to bounce back from a weak launch of its flagship One M9 smartphone by releasing a bevy of mid-range phones in its Desire lineup to U.S. carriers, especially prepaid ones. The hope is that by targeting phones that cost $200 or less without a contract at U.S. consumers, it can regain market share and mindshare while still emphasizing the software and design touches of the M9.
France's mobile virtual network operators (MVNOs) pleaded for a return to a market with only three mobile operators, saying this would provide better conditions for wholesale access to mobile networks.
Talk about a blast from the past. MVNO Helio is back in action under the control of South Korean telecom firm UBI Telecom, and its service is running on Sprint's network with roaming on Verizon Wireless' network.