Microsoft lost even more ground in mobile during its most recent quarter, posting a whopping 57 percent drop in Lumia sales year-over-year. The company sold only 4.5 million Lumia devices during the quarter, down from 10.5 million during the final quarter of 2014.
Microsoft has reportedly delayed pushing a Windows 10 Mobile upgrade to some existing Windows Phone 8 and 8.1 users.
IDC expects more smartphone vendors to follow Apple's lead by introducing device financing and trade-in programmes to stimulate shipments, as it predicted that 2015 would be the first year that growth in smartphone shipments slows to a single-digit figure.
As expected, Microsoft unveiled new Lumia-branded smartphones at an event in New York City today, though it did not announce any carrier partnerships for the new phones. Microsoft executives used the event less as a platform to unveil new phones and other Microsoft-made hardware (like a new fitness Band and Surface Pro tablet) and more as a way to explain their vision for the company's Windows 10 platform, which is already powering 110 million devices.
Microsoft is expected to announce new flagship Windows smartphones at an event in New York City tomorrow which will likely be dubbed the Lumia 950 and 950 XL. While the device names and their specifications have largely leaked, what's unclear is how Microsoft is going to position the phones as part of its broader mobile strategy. According to the Wall Street Journal, after years of floundering in the mass-market smartphone wars, Microsoft is likely going to try and redefine success by focusing on market niches.
Microsoft is about to finally unveil its new flagship Windows smartphones that it has been promising since earlier this year. The company sent out invitations to a media event next month where it is expected to announce a slew of new gadgets running its Windows 10 platform.
They say a picture is worth a thousand words. If that's the case, then the Twitter header image for Microsoft CEO Satya Nadella demonstrates that perfectly. Just look at Nadella's tortured smile then try to make sense of the picture in the header. It resembles some kind of hellish, hopelessly complex landscape that maybe someone at Microsoft understands and loves. But, for a company that wants to solve problems, it's the wrong way to start. Nonetheless, it does provide the perfect illustration of what is and isn't happening at Microsoft.
BlackBerry is likely going to report less software revenue when it posts earnings on June 23 than Wall Street is expecting, and financial analysts and the wider market should lower their expectations for how quickly the company can increase software sales, according to a report from analysts at Wells Fargo.
Google's Android One program, which formally kicked off in September 2014, has not had much of an impact on the market, according to a report from research firm CCS Insight. Android One is designed to give consumers in emerging markets, especially those buying their first smartphone, access to cheap, up-to-date Android phones that will receive the latest software updates from Google for up to two years.
BlackBerry is an afterthought in the device market, but the company wants to become much more of a software player in the next few years. However, the open question is whether the company has the wherewithal to achieve its goals.