Sony swung to an annual profit for the first time in five years and said it expects smartphone sales to jump by more than a quarter to 42 million units this fiscal year, as the once-venerable electronics maker leans more on its mobile business to help revive its fortunes.
Sony wants its Sony Mobile Communication unit to grow into the world's third largest smartphone maker behind Samsung Electronics and Apple, according to a senior executive. The comments indicate Sony is one of a large and growing number of manufacturers looking to grab share behind the industry's leaders.
Sony Mobile is kicking off trials of My Xperia, a remote security service optimized for the manufacturer's Android-powered Xperia smartphone line.
Sony Mobile Communications may abandon the low-end smartphone market and focus primarily on high-end devices as it seeks to reestablish its mobile brand. The company is putting a great deal of emphasis on the "premium" experience aspect of its devices, as exemplified by the Xperia Z, the new flagship smartphone Sony unveiled this week at the Consumer Electronics Show.
Despite high-profile movie endorsements, Sony Mobile's smartphones have yet to break through, much as the former Sony Ericsson struggled. Still, the company is not giving up, and plans to boost smartphone sales 51 percent to 34 million units in the year ending March 31.
Sony Mobile has pledged to update all of its 2012 Xperia branded smartphones to run Google's Android 4.1, a.k.a. Jelly Bean, but said the upgrade will not extend to Xperia models produced prior to this year.
Sony Mobile Communications may be joining a growing roster of Android OEMs working with Google on new smartphones as part of its Nexus program for lead devices, according to a post from Xperia Blog .
Sony Mobile Communications does not have plans to use Microsoft's Windows Phone 8 software, according to the head of Sony Mobile. The comments serve to clear up confusion about Sony's stance on the platform.
Sony Mobile Communications reiterated its plans to use its prowess in gaming, digital imaging and audio technology to regain its footing in the hotly contested smartphone market.
At the European-focused trade show IFA, Samsung and Sony each announced a range of new electronics including new Android- and Windows-powered smartphones and tablets. Key among those announcements were Sony's first branded Xperia tablet, the new version of Samsung's Galaxy Note and the world's first official Windows Phone 8 device.