Sony swung back to a profit in the second quarter and its Sony Mobile Communications unit reported a 30 percent jump in smartphone shipments in the period, a signal that its efforts to revive its Xperia-branded line are starting to take hold.
T-Mobile US will get exclusive U.S. rights to launch Sony Mobile Communications' flagship Xperia Z smartphone, giving Sony a boost in a crucial market, albeit via the smallest Tier 1 carrier.
Sony CEO Kazuo Hirai said that Sony Mobile Communications still has a lot of challenges ahead of it in terms of breaking into the U.S. market, but he said that the company's flagship Xperia Z smartphone will be launched by a U.S. carrier shortly.
Sony swung to an annual profit for the first time in five years and said it expects smartphone sales to jump by more than a quarter to 42 million units this fiscal year, as the once-venerable electronics maker leans more on its mobile business to help revive its fortunes.
Sony wants its Sony Mobile Communication unit to grow into the world's third largest smartphone maker behind Samsung Electronics and Apple, according to a senior executive. The comments indicate Sony is one of a large and growing number of manufacturers looking to grab share behind the industry's leaders.
Sony Mobile Communications may abandon the low-end smartphone market and focus primarily on high-end devices as it seeks to reestablish its mobile brand. The company is putting a great deal of emphasis on the "premium" experience aspect of its devices, as exemplified by the Xperia Z, the new flagship smartphone Sony unveiled this week at the Consumer Electronics Show.
LAS VEGAS--The annual Consumer Electronics Show here is typically used by the world's gadget makers to show off their latest and greatest hardware innovations. This is the place you'll see giant TVs, car stereos that could seriously damage your hearing, and smartphones that will set the tone for the next 12 months. But at this year's CES, there isn't much new in the world of smartphones.