As Advertising Week kicks off in New York, Yahoo, Google and AOL separately gave the multiday confab an OTT-centric push, announcing major updates to their advertising and streaming platforms. Yahoo said it has made BrightRoll its unified brand for programmatic advertising, while Google announced two key updates ad features on its platform.
CBS Corp. will offer unauthenticated streaming access to two NFL regular season games this season, taking the pay-TV ecosystem's most expensive programming asset over the top.
The big announcement was around in-app sharing and ad integration with its Tumblr blogging platform, but app makers were buzzing about all kinds of things on Twitter as they attended Yahoo's recent developer conference in New York City.
AOL is boosting its programmatic advertising strategy, announcing that it has added video to its premium ad platform with five formats available to advertisers. Meanwhile, Yahoo said that its integrated marketing play with Honda saw big results in terms of viewers' brand awareness.
Mobile "addicts," or those who launch apps 60 times or more each day, have grown in number by 59 percent over the last year, according to Flurry.
Search engine website and online video provider Yahoo landed on "the high end" of guidance for revenues in the second quarter, posting GAAP revenue of $1.24 billion, a 15 percent increase and the "most substantial" growth in nearly a decade. But the cost of those revenues jumped significantly, from $44 million a year previously to $200 million in the quarter.
Level 3 suffered a fault on its fiber network on Friday that slowed down Internet services in a number of U.S. markets and four European countries--including the UK, France, Germany and Italy. According to a Computer Weekly report, the outage affected a number of websites such as eBay and Yahoo Mail, and gaming services on PSN and Xbox Live.
The National Football League has finally followed up on its announcement, made in March, that it will live-stream one of its regular-season games in 2015. The good news: Yahoo will host the Oct. 25 stream of the Jacksonville Jaguars-Buffalo Bills game.
Yahoo is fighting online ad fraud by partnering with several third-party measurement companies, including comScore, DoubleVerify, Integral Ad Science, Moat and others, to enable independent verification of display and online video ads that appear on its sites. The move allows advertisers running campaigns on Yahoo to choose from a number of different measurement solutions to verify that they're getting appropriate returns on the money spent to place ads.
To get a sense of where Yahoo is heading with its app developer program, FierceDeveloper recently chatted with Jarah Euston, vice president of analytics and marketing with Flurry. Hot Seat