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Yahoo

Latest Headlines

Latest Headlines

Level 3 fiber network outage disrupts Internet traffic in the U.S. and Europe

Level 3 suffered a fault on its fiber network on Friday that slowed down Internet services in a number of U.S. markets and four European countries--including the UK, France, Germany and Italy. According to a Computer Weekly report, the outage affected a number of websites such as eBay and Yahoo Mail, and gaming services on PSN and Xbox Live.

NFL confirms Yahoo will live-stream regular-season game

The National Football League has finally followed up on its announcement, made in March, that it will live-stream one of its regular-season games in 2015. The good news: Yahoo will host the Oct. 25 stream of the Jacksonville Jaguars-Buffalo Bills game.

Yahoo adds comScore, DoubleVerify, other measurement options to combat advertising fraud

Yahoo is fighting online ad fraud by partnering with several third-party measurement companies, including comScore, DoubleVerify, Integral Ad Science, Moat and others, to enable independent verification of display and online video ads that appear on its sites. The move allows advertisers running campaigns on Yahoo to choose from a number of different measurement solutions to verify that they're getting appropriate returns on the money spent to place ads.

Yahoo exec dishes on the future of Flurry and Yahoo's place in mobile

To get a sense of where Yahoo is heading with its app developer program,  FierceDeveloper  recently chatted with Jarah Euston, vice president of analytics and marketing with Flurry.  Hot Seat

Yahoo exec talks dev programs and the future of Flurry

Already a well-known name in developer and publisher circles for its mobile app analytics services, Flurry was acquired last year by Yahoo and has since become a foundational part of its mobile strategy. To get a sense of where Yahoo is heading with its app developer program, FierceDeveloper recently chatted by phone with Jarah Euston, vice president of analytics and marketing with Flurry.

Yahoo's Utzschneider on the potential of cross-platform advertising

Lisa Utzschneider is a veteran of Amazon and Microsoft who built Amazon's advertising unit to a near-$1 billion business. Now Yahoo's SVP of Sales, Americas, she recently caught up with FierceOnlineVideo Editor Samantha Bookman to share Yahoo Screen's original content strategy and its cross-platform advertising initiative.

YouTube, Yahoo continue assault on linear TV ad market

As they convene once again in New York this week for their annual Newfront presentations, online video giants like YouTube are beginning to experience success in their primary objective--pull ad dollars away from linear TV and into online video.

For Google's YouTube and Yahoo Screen, mobile ad strategy takes key role

Online video advertising, shifting TV ad budgets and the growth of mobile video are all driving revenue strategies for OTT players including Google and Yahoo Screen. For Google, online video ads are of prime importance for its YouTube platform. Yahoo, meanwhile, is banking on committed ad dollars and it announced a number of new series for Yahoo Screen this year.

Yahoo pushes digital video advertising forward as display-ad revenue falls to $381M

Amid a continued decline in display-advertising revenue of 7 percent in the first quarter of 2015, to just $381 million, Yahoo is pushing investor focus toward its next-generation advertising initiatives: mobile, video, native and social, or what it dubs "MVNS." It also announced the rollout of two new video-advertising products: native video ads and video app install ads.

Yahoo, AOL make big transition to long-form originals

Amid the dominant TV ratings force that is March Madness, Yahoo Screen debuted  Sin City Saints, a half-hour, basketball-themed original comedy series. Likewise, its competitor AOL Originals debuted its first long-form original series, making the first four episodes of  Connected  available exclusively to Roku users via the AOL On app.