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Yankee Group

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Latest Headlines

Yankee Group: Merchants to mobile payments--what's the value prop?

With all the hype surrounding mobile payments, it's easy to be fooled into thinking credit cards and cash are a thing of the past. Stepping foot into any major retailer, however, proves otherwise. The stark reality is that mobile payment initiatives continue to spin their wheels, largely due to the poor value proposition being sold to merchants

Yankee Group at MWC 2013: Firefox OS gains buzz, operators push for RCS

At this year's installment of Mobile World Congress (MWC), held Feb. 25-28 in Barcelona, Spain, it was clear that the mobile ecosystem is moving forward. In 2012, we wrote about how the world's largest mobility trade show demonstrated the growing importance of devices and all things mobile in consumers' lives. If that was the case last year, the 2013 show proved that we're into a new stage in the era of mobility.

Yankee Group: Mobile checkouts have a long way to go

I am not a patient person, I admit this. I recently acquired a FastLane transponder for my motorcycle because having to wait behind a caravan of drivers fumbling in their collective glove boxes for quarters at toll booths drives me loopy. Airport security is excruciating--not for the degrading nature of divulging the contents of your life to the masses, but for the rookie travelers that choke up the system.

Report: LTE subscribers to hit 198M in 2013, then skyrocket to 1B in 2016

The number of LTE subscribers worldwide is rising rapidly, and will continue to do so through the next several years, according to a new report from IHS iSuppli, which predicts that the number of LTE users worldwide will hit 198.1 million in 2013. Over the next few years LTE adoption is expected to surge to 1 billion users in 2016, the research firm said.

Report: LTE subs to climb from 114M in 2013 to 258M in 2014

The global LTE market will more than double between next year and 2014 as operators roll out LTE networks, according to a new report from research firm Yankee Group.

Yankee Group: Mobile devices top US consumer electronics shopping lists

Mobile devices form the majority of the consumer electronic devices that holiday shoppers plan to buy this year. Young men are the primary forces behind the mobile devices boom, and their enthusiasm for smartphones and non-mobile HDTVs have pushed laptops down in the rankings. Yankee Group expects this trend to usher the U.S. into a post-PC era where tablets, not PCs, dominate consumer computing device ownership.

Yankee Group: Why the operator m-payment play could and should win

Two years after Isis was announced and after multiple setbacks, the operator mobile payments initiative has finally launched. Isis has been the subject of much criticism as a result of numerous delays, adherence to NFC--despite considerably momentum towards other, more available technologies--and its U-turn from an original strategy of taking on the card companies directly.

Yankee Group: Clear positioning is the key to 4G success

Hundreds of mobile network operators (MNOs) around the world are currently in planning mode for 4G/LTE. Success with this new technology is not only dependent upon how operators deploy the networks. They must also succeed in how they launch and communicate their offer in the marketplace.

Price-checking apps make retail shoppers more fickle

All it takes is a long lineup at the checkout for shoppers to take out their phone, do a quick price-check, and decide at the last minute to take their business elsewhere.

Preventing Android applications piracy possible, requires diligence, planning

Android application piracy is a real problem in the mobile app industry but developers do have options to minimize its impact on their monetization strategies. And in most instances, it does not involve closing the Android development door for good--if at all.