Sony chief admits to tough times for Sony Ericsson

Sue Marek — Thu, 28 Aug 2008 09:35:07 -0400

In an interview with Germany's Welt Online magazine, Sony CEO Howard Stringer admitted it's been a difficult year for Sony Ericsson but said buying out a partner is not an easy thing to do. He added that it's important to be nimble but that being nimble isn't easy, particularly when you are confined by a joint venture. "We and Ericsson are always discussing ways of making Sony Ericsson as successful as it possibly can be," Stringer said.

However, when questioned about whether the joint venture will exist in three years, Stringer cast some doubts on the JV's future. "We have to work together again as we did two years ago or the joint venture will have to find its own solution."

For more:
- read the Welt Online interview

Related articles:
Sony Ericsson may not turnaround until 2010
Sony Ericsson's 2Q profits sink, 2,000 workers cut