Google (NASDAQ:GOOG), in collaboration with Brazilian advertising firm Enox On>life Media, is sponsoring free Wi-Fi service in bars across southern Brazil for a 90-day period during the Brazilian summer.
According to The Next Web, the Internet giant will keep bar patrons connected via Wi-Fi in seven cities: Sao Paulo, Rio de Janeiro, Curitiba, Porto Alegre, Florianopolis, Belo Horizonte and Campinas.
"The number of people with smartphones in Brazil is greater than in Germany, France and Australia, and most of them use their devices every day to read news, watch video clips and connect with their friends. By means of this project, we're sure that the Brazilians will be able to enjoy better their friends when they are at the pub, besides creating and registering memories of their moments," said Maia Mau, Google Brazil's marketing manager.
Google jumped into free Wi-Fi offers earlier this year in the United States in collaboration with Boingo Wireless. In June it began sponsoring free and discounted Boingo Wi-Fi in six New York subway stations and more than 200 Manhattan hot zones. In August that sponsorship expanded to malls and airports in Chicago, Houston, Los Angeles, New York, Seattle and Washington, D.C.
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