iSIGN Announces Agreement to Install into 6,600 US Convenience Stores
Toronto, Ontario – June 7, 2013 - iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX-V: ISD) (OTCQX: ISDSF), a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America, is pleased to announce that it has signed a Letter of Intent ("LOI") with Metro LED Sign and Light ("Metro") for the installation of iSIGN's Smart Antennas into Metro's client base of approximately 6,600 convenience stores ("c-stores") located across the south eastern United States.
Metro will be issuing a purchase order for an initial 1,200 Smart Antennas ("Antennas"), with an immediate delivery of 120 Antennas for testing and demonstration purposes upon receipt of the order. This initial shipment is to test a group of small networks in five major cities – Houston, Dallas and Austin, Texas; Memphis, Tennessee and Atlanta, Georgia for the benefit of c-store brands and advertisers who have expressed an interest in the National Mobile Network. Metro and GraphicMedia, Inc. ("Graphic") have partnered to operate the c-store footprint under the brand name of the "National Mobile Network", which will now include both gas stations and c-stores.
Metro, iSIGN and GraphicMedia, Inc., iSIGN's national distributer, have agreed upon the pricing of the Antennas for this order, as well as for the monthly data hosting fee. The monthly data hosting fee will commence 90 days after the first 120 units are installed, to allow Metro to fully demo the units to advertisers and c-store brands. It is expected that installation of the units will be completed within one month of delivery.
Metro has committed to fulfill the initial 1,200 Antenna order within one year. Metro will receive exclusive marketing rights for the independently owned and operated c-stores within the United States. The marketing rights will be for a period of five years, with an option to renew for an additional five year period.
"This installation marks the start of the expansion of the National Mobile Network beyond National Oil and Marathon," stated Mr. Alex Romanov, iSIGN's Chief Executive Officer. "It will provide us with a one-time immediate revenue for the sale of our Antennas and will start to generate monthly recurring revenue very shortly."
"In addition, it will expand our geographic coverage, enabling us to gather data from new sources which will give our data analysts additional data from which to cull relevant saleable insights," added Mr. Romanov.
"GraphicMedia has worked for months to complete this partnership, with the objective of expanding the gas station/c-store footprint to a 10,000 location footprint," stated Mr. Ron Leman, GraphicMedia's Chief Executive Officer and President, iSIGN's exclusive distributor for the Americas. "This footprint is expected to engage with over 15 million mobile devices daily. Based upon this volume of engagement, we expect to gather 5 terabytes of anonymous data daily, which will be analysed and converted into saleable insights."
"In conjunction with iSIGN, our plans over the next few months are to continue to expand the network into the Quick Service Restaurant ("QSR") channel," added Mr. Leman. "We are working with our partners to establish at least a 10,000 location network in the QSR channel."
About iSIGN Media
iSIGN Media is a world leader in multiplatform advertising solutions that utilize Bluetooth, Mobile, WiFi and Location-Aware technologies to deliver rich media, permission-based messages to engage consumers more deeply and cost-effectively. The resulting business intelligence and real time metrics, gathered through iSIGN's patent-pending advertising platform, deliver insights into emerging consumer behaviors that help advertisers measure their efforts and make better business decisions to increase ROI and customer loyalty. Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC and Tampa, FL, the Company has also grown to become the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in 1,400 locations. Partners include: IBM and AOpen America Inc., with solution distribution by GraphicMedia, Inc. and BlueStar Inc. www.isignmedia.com
This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.
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