Pressure mounts for Detroit car makers to show high-tech savvy at CES
Transportation clearly is on the agenda at the International Consumer Electronics Show (CES) 2016 that kicks off in Las Vegas this week. Car makers previously have used the event to show off their futuristic ideas, but this year, the stakes could be even higher. Silicon Valley giants like Apple, Google and others are putting pressure on Detroit car makers to demonstrate their high-tech agendas.
The CEOs of General Motors and Volkswagen will be giving keynotes this week, with a second marquee session focused on urban mobility, with executives from key suppliers in autonomous vehicles -- Qualcomm, Bosch, Mobileye -- along with the U.S. Secretary of Transportation, Recode notes. Other big auto manufacturers, like Ford, will be on hand en masse at parties, dinners and other events. Other big trends to watch for: drones, virtual reality and hoverboards as manufacturers from around the world try to outmuscle one another at CES. Article