Seven to provide signaling optimization to North American carrier
Seven Networks announced a North American customer win for Seven Open Channel, its signaling optimization software that manages application signaling and traffic.
Toronto-based wireless operator Public Mobile, which prides itself on being a price leader in the Canadian mobile market, chose Seven's Open Channel software in hopes of reducing service costs stemming from applications whose performance has not been optimized and unnecessary data traffic that creates network congestion, said Brian O'Shaughnessy, CTO of Public Mobile.
"Wireless congestion will increasingly become a bigger problem in Canada, as it is in other countries. With industry experts predicting the country will reach 100 percent wireless penetration in the next few years, Canadian carriers will want to prepare for the signaling storm ahead," said Ross Bott, Seven's president and CEO.
Last year, Seven released a study showing that constant pinging from popular smartphone applications is raising the volume of signaling on mobile networks.
Seven's full Open Channel product family also includes products for policy enforcement, seamless mobility and Wi-Fi quality of experience (QoE).
- see this Seven release
Report: Demand, network congestion beget video stalling
Chatty smartphones stressing networks
Sandvine: Streaming video invading mobile networks
Seybold's Take: Apps should not overtax the network's signaling system
Operators cry out for solution to network signaling congestion