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Startup Vasona touts cell-level traffic shaping

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Vasona Networks is using traffic-shaping techniques to help operators optimize networks by the cell, enabling them to address specific target areas impacted by traffic congestion.

The startup--which has offices in Santa Clara, Calif., and Tel Aviv, Israel--just emerged from stealth mode. However, Vasona has already attracted $9.8 million from Bessemer Venture Partners and New Venture Partners via a May 2011 funding round and has even placed its technology into a handful of unspecified global mobile networks, reported GigaOM.

From a vantage point situated between the radio and core networks, Vasona's software provides real-time intelligence about usage over the entire mobile network, monitoring traffic and congestion levels impacting individual cells. When cell-level congestion is detected, Vasona's technology enables rules-based traffic reshaping as needed, according to the company.

Vasona is "kind of like a very sophisticated traffic cop who makes sure that all the cars are flowing through the intersection as fast as they possibly can," Bob Goodman, a partner at Bessemer, said in an interview with Inc.

Vasona is entering a growing field for policy control and traffic management that is also attracting considerable amounts of new money.

For example, last summer Openet, which provides mobile networks with software for policy control and charging, raised a fourth round of funding totaling $21 million. In addition, last month Cisco bought BroadHop, while Citrix snapped up Bytemobile in June 2012. One year ago, in January 2012, Skyfire completed a round of $8 million in Series C funding.

For more:
- see this GigaOM article
- see this Inc. article
- see this Vasona website

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