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advertising

Latest Headlines

Latest Headlines

As YouTube marks tenth anniversary, rivals like Facebook queue up to topple the giant

February 14 wasn't just a day for couples to frantically scramble for restaurant reservations--this year it marked the tenth anniversary of YouTube's domain registration. Its first video, "Me At the Zoo"--which featured a pithy description of elephants', er--well anyway, that was uploaded on April 23, 2005.

The downside of programmatic: AOL lays off 150 staffers, most in ad sales

Web and online video portal AOL laid off 150 employees, mostly from its advertising sales unit, saying its increased reliance on programmatic buying (an automated way to sell and place online ads) has made their jobs superfluous.

A new opportunity for developers? Mobile apps converge on Super Bowl

There were a wide variety of new and surprising advertisements during Sunday's Super Bowl--including a few spots from rivals T-Mobile and Sprint. But one of the most interesting elements in Sunday's big game was the appearance of two ads for mobile games: Clash of Clans and Game of War.

AT&T's David Christopher: 'I don't get up every day and worry' about competitors and their pricing moves

At the recent Consumer Electronics Show, AT&T announced that it would open up its Digital Life home automation and security platform to third-party products. The company also launched its M2X Data Service platform for the Internet of Things as a commercial product, and the carrier unveiled a rollover data plan. At CES, FierceWireless Editor Phil Goldstein caught up with AT&T Mobility CMO David Christopher to talk about rising competition in the wireless market, opportunities in the connected car and home markets, and more. Here is an edited version of that conversation.

Google signs 30 media companies, 20 advertisers to Partner Select online video program

Web giant Google announced this week that 30 major media companies, among them CBS Interactive, Fox News, Scripps Networks and Discovery Communications, and 20 brand advertisers have signed on to its premium online video advertising service, Google Partner Select.

Sprint's Claure appeals directly to Hispanic market in new ad, touting value message

Sprint CEO Marcelo Claure is taking a page of out his predecessor Dan Hesse's playbook and will star in a new Sprint ad. Claure, a native Bolivian, speaks directly to the camera in Spanish in the new ad, which is targeted directly at the Hispanic market and aimed at highlighting Sprint's value proposition.

YouTube chief hints at sitewide paid subscription model

HALF MOON BAY, Calif.--YouTube CEO Susan Wojcicki said the online video giant could introduce a subscription-based service sometime soon, but said the Google-owned site is interested in giving users choices over how they view video content.

Report: AT&T's Samsung Galaxy S5 Active ad more effective than T-Mobile's 'Music Freedom' spot

AT&T Mobility has run the most effective wireless TV advertisement so far this year, according to metrics from TV and video advertising analytics firm Ace Metrix.

Online advertising drives Q2 ad growth, YouTube revenue projected to hit $5.9B in 2014, reports say

Broadcasting and cable marketers take note: Online advertising now makes up roughly one-third of the total advertising market, and is picking up steam, growing 21 percent in the second quarter of 2014, a new report by MoffettNathanson says. More telling, however: In the second quarter, online advertising was the biggest driver, accounting for 98 percent of the market's growth.

Juniper predicts location-based services market will generate $43.3B by 2019

Juniper Research predicts that the value of the mobile context and location-based services (LBS) market will more than triple in the next five years, thanks in large part to the adoption of highly targeted and context-aware ad-supported apps, which will account for over two-thirds of revenues.