A financial analyst is pouring water on recent studies that say online video advertising will overtake TV ads within the next few years. Television still has much greater reach than online video, with 115.6 million TV homes in the United States, and isn't likely to end its reign anytime soon.
AT&T Mobility is rolling out a new advertising slogan, "Mobilizing Your World," to highlight the activities and businesses its network enables. The company is shedding its "Rethink Possible" tagline for its ads, which it has used since 2010.
Mobiquity Technologies released a software development kit (SDK) aimed at encouraging developers and retailers to leverage the reach of its proximity-based mobile advertising network in U.S. shopping malls.
Young people looking to make a career in journalism should focus on the burgeoning digital media world, a Pew Research report on the state of the media suggests. But it's not all roses: Viewership of online video-based news isn't growing, and many native digital news outlets have yet to turn a profit.
AT&T Mobility is rolling out a new advertising campaign called "Better Network" aimed at illustrating how exactly it is improving coverage and capacity on its wireless network.
With only a fraction of advertising dollars being spent on digital ads, online video is a huge opportunity, Tim Armstrong, chairman and CEO of AOL, told analysts at the Deutsche Bank Media, Internet and Telecom Conference.
Nearly 80 percent of U.S. adults still get most of their video through traditional pay-TV services, though paid streaming video services and free services also make up a large portion of viewing, a CEA study found.
Mobile services and personalization lie at the heart of Project InMind, a $10 million, five-year partnership between Yahoo and Carnegie Mellon University (CMU).
A veteran NBC sales executive will lead Hulu's ad efforts.
YouTube said it has started to audit the views that videos receive on its site to cut down on fraudulent traffic. The move could be a boon to advertisers that seek greater accuracy and reliability in online ad metrics.