LAS VEGAS--It's happening: Online video companies are beginning to think about the day when revenue from digital video ads surpasses that of traditional television advertising. And while the sheer amount of money being spent on traditional TV--more than $68.5 billion in 2014 compared to about $6 billion for online video--makes that seem a long way off, some believe it's closer than many think.
The YouTube Kids streaming app, which was launched in February, has come under fire from consumer advocacy groups, which say that its video programming disregards Federal Trade Commission rules that limit the amount and type of advertising around children's programming.
Ooyala-owned video advertising provider Videoplaza is teaming up with TubeMogul, which creates enterprise software for video ads, on what it calls a "premium programmatic marketplace" designed to attract large brands and content providers.
February 14 wasn't just a day for couples to frantically scramble for restaurant reservations--this year it marked the tenth anniversary of YouTube's domain registration. Its first video, "Me At the Zoo"--which featured a pithy description of elephants', er--well anyway, that was uploaded on April 23, 2005.
Web and online video portal AOL laid off 150 employees, mostly from its advertising sales unit, saying its increased reliance on programmatic buying (an automated way to sell and place online ads) has made their jobs superfluous.
There were a wide variety of new and surprising advertisements during Sunday's Super Bowl--including a few spots from rivals T-Mobile and Sprint. But one of the most interesting elements in Sunday's big game was the appearance of two ads for mobile games: Clash of Clans and Game of War.
At the recent Consumer Electronics Show, AT&T announced that it would open up its Digital Life home automation and security platform to third-party products. The company also launched its M2X Data Service platform for the Internet of Things as a commercial product, and the carrier unveiled a rollover data plan. At CES, FierceWireless Editor Phil Goldstein caught up with AT&T Mobility CMO David Christopher to talk about rising competition in the wireless market, opportunities in the connected car and home markets, and more. Here is an edited version of that conversation.
Web giant Google announced this week that 30 major media companies, among them CBS Interactive, Fox News, Scripps Networks and Discovery Communications, and 20 brand advertisers have signed on to its premium online video advertising service, Google Partner Select.
Sprint CEO Marcelo Claure is taking a page of out his predecessor Dan Hesse's playbook and will star in a new Sprint ad. Claure, a native Bolivian, speaks directly to the camera in Spanish in the new ad, which is targeted directly at the Hispanic market and aimed at highlighting Sprint's value proposition.
HALF MOON BAY, Calif.--YouTube CEO Susan Wojcicki said the online video giant could introduce a subscription-based service sometime soon, but said the Google-owned site is interested in giving users choices over how they view video content.