Latest Headlines

Latest Headlines

NewsON, Watchup, ZypMedia target the oft-overlooked local TV streaming opportunity

At the risk of throwing too many clichés at you, this is the best of times and the worst of times for the broadcast industry. The potential to reach a greater audience is bigger than ever, but the cost and complexity involved in leveraging OTT technologies makes adding an OTT strategy somewhat risky.

Verizon go90's partnership deals: Publicis, New Form Digital sign on

As Verizon's new go90 mobile-focused OTT service rolls out, the provider is announcing a number of partnership deals designed to boost both its content offerings and its advertising inventory. At an Advertising Week event in New York, AOL, which is leading go90's ad sales strategy, announced a year-long partnership with the world's third largest advertising group, Publicis Groupe, in a deal worth $50 million.

Quixey introduces new mobile advertising format that links to functions within apps

Deep-linking specialist Quixey (a 2013 Fierce 15 award winner) is aiming to open up a new avenue in mobile advertising with the launch of what it calls "Deep View Cards," which provide native advertising for applications that link users to core functions and mimic the user interface of those apps. Quixey claims that because the cards are programmatic and not tied to a static website but instead to an action a person would take within the app, the cards are a more effective way to engage with mobile audiences.

T-Mobile jabs at Verizon in new ad that highlights its 700 MHz LTE coverage expansion

T-Mobile US took a dig at Verizon Wireless with its newest TV commercial touting its expanding LTE coverage, tweaking Verizon's recent TV ad that featured geese. The new T-Mobile ad is meant to highlight its growing 700 MHz A Block deployment and improved coverage and in-building penetration.

Report: AT&T had the most effective TV ads among wireless carriers in the past month

AT&T Mobility dominated the past month in terms of having TV advertising that consumers were sharing online and talking about, according to a report from TV advertising measurement firm iSpot.tv. The ads covered a variety of different AT&T initiatives and marketing plans and beat out new ads from Verizon Wireless and T-Mobile US. Sprint did not have an ad that cracked iSpot.tv's top five rankings for advertising effectiveness in the past month.

AT&T snags TV advertising lead from T-Mobile in August

AT&T Mobility is battling with T-Mobile US for customers and in TV advertising, and took the top spot in terms of TV ad spending in August. T-Mobile had led the way in July. 

AT&T emerges as big TV ad spender in August

Thanks to a  FierceWireless  partnership with TV advertising measurement firm iSpot.tv, we have a snapshot of the wireless industry's advertising spending in August.

The top 5 wireless ads: AT&T leads wireless TV ad spending in August

FierceWireless  has partnered with TV advertising measurement firm  iSpot.tv  to bring you a monthly snapshot of the wireless industry's advertising spending and effectiveness.

Verizon's AOL buys Millennial Media for $250M to gain mobile ad platform

Verizon's AOL subsidiary is buying mobile advertising company and rival Millennial Media, giving it another leg up in the mobile ad market ahead of Verizon's imminent launch of its over-the-top mobile video service. The service, rumored to called "Go90," is expected to be free of charge initially to wireless customers of all carriers and advertising-based, and Verizon is betting that AOL's programmatic ad technology will help it deliver more targeted and relevant ads to customers by accessing their location and interests.

Hulu moves ahead with ad-free SVOD service, but can it compete with Netflix and Amazon?

Move over, ad-supported Hulu: the streaming service is adding a third subscription tier, this time completely ad-free, for $11.99 per month. The widely rumored move was announced by the company in a blog post on its website.