Broadcasting and cable marketers take note: Online advertising now makes up roughly one-third of the total advertising market, and is picking up steam, growing 21 percent in the second quarter of 2014, a new report by MoffettNathanson says. More telling, however: In the second quarter, online advertising was the biggest driver, accounting for 98 percent of the market's growth.
Juniper Research predicts that the value of the mobile context and location-based services (LBS) market will more than triple in the next five years, thanks in large part to the adoption of highly targeted and context-aware ad-supported apps, which will account for over two-thirds of revenues.
Advertising is a key driver for online video revenues in the Asia-Pacific region, a new report by Digital TV Research says, and along with subscription video on demand (SVOD) will help drive revenue figures upward over the next six years to $10.19 billion.
AT&T AdWorks, the advanced advertising arm of the telecom giant, said it will use anonymous mobile subscriber information to help advertisers better target their TV ads.
A deluge of new shows premiering on sites like Hulu, Netflix and YouTube as well as traditional broadcasters' summer replacement series has marketing professionals scrambling to reach viewers through advertising campaigns. It's a big change from what is normally a quiet season for advertisers.
Here's one reason we may see broadcasters make a seismic shift from airwaves to lightwaves (er, you know, fiber optic networks) in distributing their content. CBS Corp. reports that it makes 10 to 20 percent more ad dollars per viewer from its streaming content than from broadcast content.
The CW's online audience--those watching streaming versions of its broadcast series like Arrow, The Originals and Beauty and the Beast--may have grown 60 percent in the last year, the network's statistics, presented at its annual upfront in New York, suggested.
Operators know in their hearts that both existing and potential subscribers probably hate them, because customers invariably find something to grumble about when it comes to any kind of supplier. Mobile phone users watch heart-warming TV campaigns with a cynical sneer and remain convinced that the operator is just out to get them--or at least a sizeable part of their wallet.
Major advertisers are inadvertently supporting websites that offer pirated movie and television content, because they are buying ad space using automated ad-buying services, a Wall Street Journal article asserts.
Competition in the U.S. managed public Wi-Fi hotspot industry just keeps growing. The latest player is Italian startup Cloud4Wi, which has expanded its managed Wi-Fi business to North America, announcing a new partner program for the region that the company says will enable managed service providers (MSPs) to create custom-branded Wi-Fi offerings and value-added services for their customers.