Mobile app-install ads, that is, ad units that direct users to download a mobile app, may drive U.S. mobile ad revenue growth over the next few years.
Verizon's $4 billion buy of AOL last year was initially a bit of a surprise to the industry, but made sense in the wake of the launch of go90, its mobile-first, ad-supported video streaming service. But although the provider is supporting digital advertising efforts around go90, Dan Ackerman, vice president of programmatic TV at AOL, says that the service is just one part of its broader portfolio.
Sprint yesterday launched a new ad campaign featuring Verizon's retired "Can you hear me now?" spokesman and his switch to Sprint service, and a Sprint executive promised the carrier will announce additional well-known people in the future as part of its "The switch is real" marketing effort. The effort is intended to entice Verizon and AT&T customers to Sprint by arguing the carrier's network is as reliable as the networks of its larger rivals.
AT&T has submitted a bid for Yahoo and remains active in the auction of Yahoo's core internet business, according to a new report from Bloomberg. AT&T's interest in Yahoo puts the company directly into competition with Verizon, which is also reportedly bidding on Yahoo's business and reportedly remains the frontrunner.
Deploying video ads in your mobile app could help developers increase app revenues, especially if they deploy ads that generate interest from the target audience. But there are a few caveats that devs should not ignore that could torpedo their ad strategy.
CBS is paying close attention to the growth of its two OTT properties, CBS All Access and Showtime Anytime, which "are beginning to make a meaningful contribution to our revenue and our profit," Les Moonves, chairman, president and CEO, told investors on its first-quarter earnings call, as the network reported record-breaking revenues of $3.85 billion.
The investor rebellion against online video and social media stocks appears to be continuing after Twitter's shares fell 13 percent in after-hours trading Tuesday following a first-quarter earnings report that missed analyst estimates by over $13 million. Revenues reached just $595 million, 36 percent higher than a year ago but much lower than its high point of $641 million in the fourth quarter of 2015.
A new study conducted by the Georgia Institute of Technology's School of Computer Science indicated the personal data of millions of smartphone users remains at risk due to in-app advertising that can leak potentially sensitive user information between ad networks and mobile app developers.
Marketers are increasingly using viewability as the most important metric in deciding how well an online video ad performs, a new report from Videology finds. But the number of fraudulent ad requests-- such as those from ad bots-- spiked to record levels at the end of 2015, even as the share of ads targeted toward mobile devices jumped 700 percent in the past year. And issues like this are helping spur threats from some wireless carriers that they will block mobile ads entirely.