T-Mobile US leads the Tier 1 wireless carriers in what is known as digital "share of voice," according to iSpot.tv, a research firm that tracks and analyzes TV advertising. Share of voice is an ad revenue model that focuses on weight or percentage among other advertisers in a given market. T-Mobile has around 60 percent of the "digital SOV," according to iSpot.tv, meaning it has a disproportionate share of mentions and influence in digital and social media. That lets T-Mobile attract and capture younger customers.
Search engine website and online video provider Yahoo landed on "the high end" of guidance for revenues in the second quarter, posting GAAP revenue of $1.24 billion, a 15 percent increase and the "most substantial" growth in nearly a decade. But the cost of those revenues jumped significantly, from $44 million a year previously to $200 million in the quarter.
Google's YouTube may still hold the top position for monthly views, but its newest competition for content creators should have it a bit worried. Facebook said it will now share revenue from ads with video creators like Funny or Die, NBA and others. However, the social media giant wasn't clear on who exactly can participate, and its revenue split has some wonky caveats, raising concerns among some publishers.
Is live-streaming app Meerkat edging out Twitter-owned Periscope for views? An informal test being run throughout this summer by brand advertiser Bolthouse Farms is generating some interesting early results.
T-Mobile US is extending its "Never Settle Trial" promotion through June 27 in an effort to steal away Verizon Wireless customers. The promotion, which was announced last month, was supposed to run from May 13 through May 31.
Subscription video on demand provider Netflix is "publicly testing ads" that run before and after its own original series like Daredevil. But don't get your panties in a bunch just yet: the provider says it still has no plans to run third-party ads on its service.
Verizon Communications' $4.4 billion acquisition of AOL, which a top Verizon executive has said is mostly about AOL's advertising technology, is raising new concerns that customers' privacy will be exploited in Verizon's push to create more targeted ads.
To say that Twitter's addition of video to its social media platform has been a success in the mobile realm is an understatement. According to the company, 90 percent of video views by users have been on mobile devices. But more important to the company's bottom line, its buildout of a native video player and advertising capability means it is finding new ways to pull in revenue.
Verizon Communications' $4.4 billion purchase of AOL will mean the telecommunications giant is no longer just competing directly against the likes of AT&T. The deal is all about advertising technology, or ad-tech, and with it Verizon will now be competing against Google, Facebook and others in the digital ad market, especially in video. If Verizon can develop content for its OTT venture, it now has the tools to make money off of that using AOL.
In the battle for marketshare, T-Mobile US is now putting its focus on competitor Verizon Wireless. With its new "Never Settle Trial" T-Mobile is offering Verizon customers the opportunity to try T-Mobile's network and service for up to two weeks at no cost.