Latest Headlines

Latest Headlines

AT&T leads carriers' TV ad spending in October, topping charts for 3 months in a row

AT&T Mobility continues to lead all of its competitors in TV advertising spending in October, according to a new report from TV advertising measurement firm iSpot.tv. AT&T also led the market in TV ad spending in September and August, according to iSpot.tv, while T-Mobile US was the leader in July.

Analyst: Verizon taking a Google tack in its revenue strategy, focusing on consumer data via go90

What is Verizon's go90, really? One analyst is arguing that the key reason the carrier launched the mobile-first over-the-top video service is not to upend current online video business models, but a much simpler and purportedly more lucrative reason: to collect data on users that it can sell to advertisers.

AT&T once again leads rival carriers in TV ad spending

AT&T Mobility keeps pouring money into TV advertising and was the biggest spender among the four Tier 1 carriers in September, according to  TV advertising measurement firm  iSpot.tv, maintaining the top spot it had in August.  Special report

Verizon to share wireless customers' browsing data with AOL's advertising network

Verizon and AOL are going to start sharing a lot more data about customers they track for advertising purposes on the Internet. Verizon is combining its existing advertising programs, which can track its wireless customers' mobile browsing habits, with the much larger advertising network it acquired from AOL in its $4.4 billion acquisition of the company.

NewsON, Watchup, ZypMedia target the oft-overlooked local TV streaming opportunity

At the risk of throwing too many clichés at you, this is the best of times and the worst of times for the broadcast industry. The potential to reach a greater audience is bigger than ever, but the cost and complexity involved in leveraging OTT technologies makes adding an OTT strategy somewhat risky.

Verizon go90's partnership deals: Publicis, New Form Digital sign on

As Verizon's new go90 mobile-focused OTT service rolls out, the provider is announcing a number of partnership deals designed to boost both its content offerings and its advertising inventory. At an Advertising Week event in New York, AOL, which is leading go90's ad sales strategy, announced a year-long partnership with the world's third largest advertising group, Publicis Groupe, in a deal worth $50 million.

Quixey introduces new mobile advertising format that links to functions within apps

Deep-linking specialist Quixey (a 2013 Fierce 15 award winner) is aiming to open up a new avenue in mobile advertising with the launch of what it calls "Deep View Cards," which provide native advertising for applications that link users to core functions and mimic the user interface of those apps. Quixey claims that because the cards are programmatic and not tied to a static website but instead to an action a person would take within the app, the cards are a more effective way to engage with mobile audiences.

T-Mobile jabs at Verizon in new ad that highlights its 700 MHz LTE coverage expansion

T-Mobile US took a dig at Verizon Wireless with its newest TV commercial touting its expanding LTE coverage, tweaking Verizon's recent TV ad that featured geese. The new T-Mobile ad is meant to highlight its growing 700 MHz A Block deployment and improved coverage and in-building penetration.

Report: AT&T had the most effective TV ads among wireless carriers in the past month

AT&T Mobility dominated the past month in terms of having TV advertising that consumers were sharing online and talking about, according to a report from TV advertising measurement firm iSpot.tv. The ads covered a variety of different AT&T initiatives and marketing plans and beat out new ads from Verizon Wireless and T-Mobile US. Sprint did not have an ad that cracked iSpot.tv's top five rankings for advertising effectiveness in the past month.

AT&T snags TV advertising lead from T-Mobile in August

AT&T Mobility is battling with T-Mobile US for customers and in TV advertising, and took the top spot in terms of TV ad spending in August. T-Mobile had led the way in July.