AOL, which has redoubled its online video strategies alongside the launch of its multiscreen automated ad-buying platform ONE, is more tightly integrating with online video provider Dailymotion in an expansion of the relationship the companies have had since 2012.
AT&T Mobility continues to lead all of its competitors in TV advertising spending in October, according to a new report from TV advertising measurement firm iSpot.tv. AT&T also led the market in TV ad spending in September and August, according to iSpot.tv, while T-Mobile US was the leader in July.
What is Verizon's go90, really? One analyst is arguing that the key reason the carrier launched the mobile-first over-the-top video service is not to upend current online video business models, but a much simpler and purportedly more lucrative reason: to collect data on users that it can sell to advertisers.
AT&T Mobility keeps pouring money into TV advertising and was the biggest spender among the four Tier 1 carriers in September, according to TV advertising measurement firm iSpot.tv, maintaining the top spot it had in August. Special report
Verizon and AOL are going to start sharing a lot more data about customers they track for advertising purposes on the Internet. Verizon is combining its existing advertising programs, which can track its wireless customers' mobile browsing habits, with the much larger advertising network it acquired from AOL in its $4.4 billion acquisition of the company.
At the risk of throwing too many clichés at you, this is the best of times and the worst of times for the broadcast industry. The potential to reach a greater audience is bigger than ever, but the cost and complexity involved in leveraging OTT technologies makes adding an OTT strategy somewhat risky.
As Verizon's new go90 mobile-focused OTT service rolls out, the provider is announcing a number of partnership deals designed to boost both its content offerings and its advertising inventory. At an Advertising Week event in New York, AOL, which is leading go90's ad sales strategy, announced a year-long partnership with the world's third largest advertising group, Publicis Groupe, in a deal worth $50 million.
Deep-linking specialist Quixey (a 2013 Fierce 15 award winner) is aiming to open up a new avenue in mobile advertising with the launch of what it calls "Deep View Cards," which provide native advertising for applications that link users to core functions and mimic the user interface of those apps. Quixey claims that because the cards are programmatic and not tied to a static website but instead to an action a person would take within the app, the cards are a more effective way to engage with mobile audiences.
T-Mobile US took a dig at Verizon Wireless with its newest TV commercial touting its expanding LTE coverage, tweaking Verizon's recent TV ad that featured geese. The new T-Mobile ad is meant to highlight its growing 700 MHz A Block deployment and improved coverage and in-building penetration.
AT&T Mobility dominated the past month in terms of having TV advertising that consumers were sharing online and talking about, according to a report from TV advertising measurement firm iSpot.tv. The ads covered a variety of different AT&T initiatives and marketing plans and beat out new ads from Verizon Wireless and T-Mobile US. Sprint did not have an ad that cracked iSpot.tv's top five rankings for advertising effectiveness in the past month.