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advertising

Latest Headlines

Latest Headlines

Hulu moves ahead with ad-free SVOD service, but can it compete with Netflix and Amazon?

Move over, ad-supported Hulu: the streaming service is adding a third subscription tier, this time completely ad-free, for $11.99 per month. The widely rumored move was announced by the company in a blog post on its website.

Apple, Google technology moves set challenge for online video advertisers

Another day, another challenge for online video advertisers trying to make sure their ads are viewed. Both Apple and Google are taking separate measures to remove annoyances from their users' lives, at the expense of online video advertisers.

Report: AT&T injecting advertising into websites when users connect to its Wi-Fi hotspots

AT&T is reportedly injecting advertising, sometimes for its own services, into unsecured websites of customers who use its Wi-Fi hotspots, according to a report from Stanford University computer science and legal lecturer Jonathan Mayer.

T-Mobile outspent AT&T, Verizon and Sprint on TV ads in July

T-Mobile US led the industry in July by spending 23.2 percent of the total amount spent on TV advertisements, taking over the lead held by AT&T Mobility in June. That data comes from an exclusive partnership FierceWireless has struck with TV advertising measurement firm iSpot.tv.  Special report

Report: T-Mobile's high share of digital, social media mentions helps boost subs

T-Mobile US leads the Tier 1 wireless carriers in what is known as digital "share of voice," according to iSpot.tv, a research firm that tracks and analyzes TV advertising. Share of voice is an ad revenue model that focuses on weight or percentage among other advertisers in a given market. T-Mobile has around 60 percent of the "digital SOV," according to iSpot.tv, meaning it has a disproportionate share of mentions and influence in digital and social media. That lets T-Mobile attract and capture younger customers. 

Yahoo sees 60% revenue growth in online video interests

Search engine website and online video provider Yahoo landed on "the high end" of guidance for revenues in the second quarter, posting GAAP revenue of $1.24 billion, a 15 percent increase and the "most substantial" growth in nearly a decade. But the cost of those revenues jumped significantly, from $44 million a year previously to $200 million in the quarter.

Facebook to start sharing ad revenue, but creators are concerned about percentages

Google's YouTube may still hold the top position for monthly views, but its newest competition for content creators should have it a bit worried. Facebook said it will now share revenue from ads with video creators like Funny or Die, NBA and others. However, the social media giant wasn't clear on who exactly can participate, and its revenue split has some wonky caveats, raising concerns among some publishers.

Meerkat may be overtaking Periscope in views, engagement, advertiser's test suggests

Is live-streaming app Meerkat edging out Twitter-owned Periscope for views? An informal test being run throughout this summer by brand advertiser Bolthouse Farms is generating some interesting early results.

T-Mobile extends 'Never Settle' free 2-week trial with promotion targeting Verizon

T-Mobile US is extending its "Never Settle Trial" promotion through June 27 in an effort to steal away Verizon Wireless customers. The promotion, which was announced last month, was supposed to run from May 13 through May 31.

Netflix confirms it's testing ads on original content--but don't panic

Subscription video on demand provider Netflix is "publicly testing ads" that run before and after its own original series like Daredevil. But don't get your panties in a bunch just yet: the provider says it still has no plans to run third-party ads on its service.