Nearly 80 percent of U.S. adults still get most of their video through traditional pay-TV services, though paid streaming video services and free services also make up a large portion of viewing, a CEA study found.
Mobile services and personalization lie at the heart of Project InMind, a $10 million, five-year partnership between Yahoo and Carnegie Mellon University (CMU).
A veteran NBC sales executive will lead Hulu's ad efforts.
YouTube said it has started to audit the views that videos receive on its site to cut down on fraudulent traffic. The move could be a boon to advertisers that seek greater accuracy and reliability in online ad metrics.
Super Bowl XLVIII was a dud of a game, with the Seattle Seahawks crushing the Denver Broncos 43-8, but it was still the most-seen broadcast in U.S. television history. According to Nielsen, Fox's Super Bowl broadcast delivered an average 112.2 million viewers. In fact, the advertisements may have been more entertaining than the game, and this year there were an unusual number that either directly or indirectly related to the wireless industry or technology.
Mobile app downloads will generate €56.2 billion in revenues by 2017, however the move means consumers will provide personalised data streams to at least 100 apps and services per day, Gartner said.
For U.S. wireless operators, the year-end holiday season traditionally brings with it loads of new subscribers. So, it is not surprising that the fourth quarter is when the Tier 1 operators really dish out the cash for advertising.
Madrid-based Gowex, which offers free municipal Wi-Fi service in some 80 cities worldwide, launched what it is calling a new social Wi-Fi network in New York City, which the company hopes will lead to more partnerships with mobile and fixed broadband providers.
Global mobile advertising spend will surpass $39 billion (€28.3 billion) in 2018, up from $13 billion (€8.7 billion) this year, according to a new report from Juniper Research.
T-Mobile US' new plan to essentially eliminate international data roaming fees in more than 100 countries doesn't go live until Oct. 31, but the carrier's marketing campaign for the offer is getting into full swing.