February 14 wasn't just a day for couples to frantically scramble for restaurant reservations--this year it marked the tenth anniversary of YouTube's domain registration. Its first video, "Me At the Zoo"--which featured a pithy description of elephants', er--well anyway, that was uploaded on April 23, 2005.
Web and online video portal AOL laid off 150 employees, mostly from its advertising sales unit, saying its increased reliance on programmatic buying (an automated way to sell and place online ads) has made their jobs superfluous.
There were a wide variety of new and surprising advertisements during Sunday's Super Bowl--including a few spots from rivals T-Mobile and Sprint. But one of the most interesting elements in Sunday's big game was the appearance of two ads for mobile games: Clash of Clans and Game of War.
At the recent Consumer Electronics Show, AT&T announced that it would open up its Digital Life home automation and security platform to third-party products. The company also launched its M2X Data Service platform for the Internet of Things as a commercial product, and the carrier unveiled a rollover data plan. At CES, FierceWireless Editor Phil Goldstein caught up with AT&T Mobility CMO David Christopher to talk about rising competition in the wireless market, opportunities in the connected car and home markets, and more. Here is an edited version of that conversation.
Web giant Google announced this week that 30 major media companies, among them CBS Interactive, Fox News, Scripps Networks and Discovery Communications, and 20 brand advertisers have signed on to its premium online video advertising service, Google Partner Select.
Sprint CEO Marcelo Claure is taking a page of out his predecessor Dan Hesse's playbook and will star in a new Sprint ad. Claure, a native Bolivian, speaks directly to the camera in Spanish in the new ad, which is targeted directly at the Hispanic market and aimed at highlighting Sprint's value proposition.
HALF MOON BAY, Calif.--YouTube CEO Susan Wojcicki said the online video giant could introduce a subscription-based service sometime soon, but said the Google-owned site is interested in giving users choices over how they view video content.
AT&T Mobility has run the most effective wireless TV advertisement so far this year, according to metrics from TV and video advertising analytics firm Ace Metrix.
Broadcasting and cable marketers take note: Online advertising now makes up roughly one-third of the total advertising market, and is picking up steam, growing 21 percent in the second quarter of 2014, a new report by MoffettNathanson says. More telling, however: In the second quarter, online advertising was the biggest driver, accounting for 98 percent of the market's growth.
Juniper Research predicts that the value of the mobile context and location-based services (LBS) market will more than triple in the next five years, thanks in large part to the adoption of highly targeted and context-aware ad-supported apps, which will account for over two-thirds of revenues.