Tag:

advertising

Latest Headlines

Latest Headlines

YouTube chief hints at sitewide paid subscription model

HALF MOON BAY, Calif.--YouTube CEO Susan Wojcicki said the online video giant could introduce a subscription-based service sometime soon, but said the Google-owned site is interested in giving users choices over how they view video content.

Report: AT&T's Samsung Galaxy S5 Active ad more effective than T-Mobile's 'Music Freedom' spot

AT&T Mobility has run the most effective wireless TV advertisement so far this year, according to metrics from TV and video advertising analytics firm Ace Metrix.

Online advertising drives Q2 ad growth, YouTube revenue projected to hit $5.9B in 2014, reports say

Broadcasting and cable marketers take note: Online advertising now makes up roughly one-third of the total advertising market, and is picking up steam, growing 21 percent in the second quarter of 2014, a new report by MoffettNathanson says. More telling, however: In the second quarter, online advertising was the biggest driver, accounting for 98 percent of the market's growth.

Juniper predicts location-based services market will generate $43.3B by 2019

Juniper Research predicts that the value of the mobile context and location-based services (LBS) market will more than triple in the next five years, thanks in large part to the adoption of highly targeted and context-aware ad-supported apps, which will account for over two-thirds of revenues.

Asia-Pacific OTT TV revenues set to surge by 2020, reaching $10B

Advertising is a key driver for online video revenues in the Asia-Pacific region, a new report by Digital TV Research says, and along with subscription video on demand (SVOD) will help drive revenue figures upward over the next six years to $10.19 billion.

AT&T AdWorks adds anonymous wireless customer data to TV ad targeting platform

AT&T AdWorks, the advanced advertising arm of the telecom giant, said it will use anonymous mobile subscriber information to help advertisers better target their TV ads.

Advertising seeing one crazy summer thanks to original content growth

A deluge of new shows premiering on sites like Hulu, Netflix and YouTube as well as traditional broadcasters' summer replacement series has marketing professionals scrambling to reach viewers through advertising campaigns. It's a big change from what is normally a quiet season for advertisers.

CBS makes more ad revenue from online video than broadcast, report says

Here's one reason we may see broadcasters make a seismic shift from airwaves to lightwaves (er, you know, fiber optic networks) in distributing their content. CBS Corp. reports that it makes 10 to 20 percent more ad dollars per viewer from its streaming content than from broadcast content.

CW's streaming audience may be up 60 percent

The CW's online audience--those watching streaming versions of its broadcast series like Arrow, The Originals  and Beauty and the Beast--may have grown 60 percent in the last year, the network's statistics, presented at its annual upfront in New York, suggested.

Operators can spend tons on marketing, but even satisfied customers can still leave

Operators know in their hearts that both existing and potential subscribers probably hate them, because customers invariably find something to grumble about when it comes to any kind of supplier. Mobile phone users watch heart-warming TV campaigns with a cynical sneer and remain convinced that the operator is just out to get them--or at least a sizeable part of their wallet.