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advertising

Latest Headlines

Latest Headlines

Meerkat may be overtaking Periscope in views, engagement, advertiser's test suggests

Is live-streaming app Meerkat edging out Twitter-owned Periscope for views? An informal test being run throughout this summer by brand advertiser Bolthouse Farms is generating some interesting early results.

T-Mobile extends 'Never Settle' free 2-week trial with promotion targeting Verizon

T-Mobile US is extending its "Never Settle Trial" promotion through June 27 in an effort to steal away Verizon Wireless customers. The promotion, which was announced last month, was supposed to run from May 13 through May 31.

Netflix confirms it's testing ads on original content--but don't panic

Subscription video on demand provider Netflix is "publicly testing ads" that run before and after its own original series like Daredevil. But don't get your panties in a bunch just yet: the provider says it still has no plans to run third-party ads on its service.

Verizon's AOL deal raises 'extremely substantial and urgent privacy concerns'

Verizon Communications' $4.4 billion acquisition of AOL, which a top Verizon executive has said is mostly about AOL's advertising technology, is raising new concerns that customers' privacy will be exploited in Verizon's push to create more targeted ads.

Twitter hunts for dollars in the 'democratization' of OTT video

To say that Twitter's addition of video to its social media platform has been a success in the mobile realm is an understatement. According to the company, 90 percent of video views by users have been on mobile devices. But more important to the company's bottom line, its buildout of a native video player and advertising capability means it is finding new ways to pull in revenue.

With AOL purchase, Verizon now competes against Google, Facebook in ad-tech arms race

Verizon Communications' $4.4 billion purchase of AOL will mean the telecommunications giant is no longer just competing directly against the likes of AT&T. The deal is all about advertising technology, or ad-tech, and with it Verizon will now be competing against Google, Facebook and others in the digital ad market, especially in video. If Verizon can develop content for its OTT venture, it now has the tools to make money off of that using AOL.

T-Mobile targets Verizon customers with free two-week trial

In the battle for marketshare, T-Mobile US is now putting its focus on competitor Verizon Wireless. With its new "Never Settle Trial" T-Mobile is offering Verizon customers the opportunity to try T-Mobile's network and service for up to two weeks at no cost.

Could OTT ad revenue surpass TV's $69B ad revenue in just 5 years? Maybe, panel says

LAS VEGAS--It's happening: Online video companies are beginning to think about the day when revenue from digital video ads surpasses that of traditional television advertising. And while the sheer amount of money being spent on traditional TV--more than $68.5 billion in 2014 compared to about $6 billion for online video--makes that seem a long way off, some believe it's closer than many think.

YouTube ads break FTC rules around children's programming, consumer groups say

The YouTube Kids streaming app, which was launched in February, has come under fire from consumer advocacy groups, which say that its video programming disregards Federal Trade Commission rules that limit the amount and type of advertising around children's programming.

Ooyala's Videoplaza joins forces with TubeMogul for premium programmatic advertising

Ooyala-owned video advertising provider Videoplaza is teaming up with TubeMogul, which creates enterprise software for video ads, on what it calls a "premium programmatic marketplace" designed to attract large brands and content providers.