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advertising

Latest Headlines

Latest Headlines

NFL streaming win doesn't stem Twitter share drop after Q1 revenue miss

The investor rebellion against online video and social media stocks appears to be continuing after Twitter's shares fell 13 percent in after-hours trading Tuesday following a first-quarter earnings report that missed analyst estimates by over $13 million. Revenues reached just $595 million, 36 percent higher than a year ago but much lower than its high point of $641 million in the fourth quarter of 2015.

Brightcove boosts OTT ad possibilities with VPAID support, adds turnkey deployment solution

Cloud-based video services provider Brightcove is upping the ante in the competition to attract media companies and content owners to the online video space. The vendor announced that its Brightcove Player now supports HTML5 VPAID 2.0, which makes it possible for customers to eschew Flash and instead run JavaScript-based interactive ads.

Mobile, personalized in-app ads present 'a new privacy threat,' Georgia Tech study shows

A new study conducted by the Georgia Institute of Technology's School of Computer Science indicated the personal data of millions of smartphone users remains at risk due to in-app advertising that can leak potentially sensitive user information between ad networks and mobile app developers.

Even as online video ad strategies evolve, friction increases over ad blocking

Marketers are increasingly using viewability as the most important metric in deciding how well an online video ad performs, a new report from Videology finds. But the number of fraudulent ad requests-- such as those from ad bots-- spiked to record levels at the end of 2015, even as the share of ads targeted toward mobile devices jumped 700 percent in the past year. And issues like this are helping spur threats from some wireless carriers that they will block mobile ads entirely.

AOL and Dailymotion expand relationship to boost programmatic advertising opportunities

AOL, which has redoubled its online video strategies alongside the launch of its multiscreen automated ad-buying platform ONE, is more tightly integrating with online video provider Dailymotion in an expansion of the relationship the companies have had since 2012.

AT&T leads carriers' TV ad spending in October, topping charts for 3 months in a row

AT&T Mobility continues to lead all of its competitors in TV advertising spending in October, according to a new report from TV advertising measurement firm iSpot.tv. AT&T also led the market in TV ad spending in September and August, according to iSpot.tv, while T-Mobile US was the leader in July.

Analyst: Verizon taking a Google tack in its revenue strategy, focusing on consumer data via go90

What is Verizon's go90, really? One analyst is arguing that the key reason the carrier launched the mobile-first over-the-top video service is not to upend current online video business models, but a much simpler and purportedly more lucrative reason: to collect data on users that it can sell to advertisers.

AT&T once again leads rival carriers in TV ad spending

AT&T Mobility keeps pouring money into TV advertising and was the biggest spender among the four Tier 1 carriers in September, according to  TV advertising measurement firm  iSpot.tv, maintaining the top spot it had in August.  Special report

Verizon to share wireless customers' browsing data with AOL's advertising network

Verizon and AOL are going to start sharing a lot more data about customers they track for advertising purposes on the Internet. Verizon is combining its existing advertising programs, which can track its wireless customers' mobile browsing habits, with the much larger advertising network it acquired from AOL in its $4.4 billion acquisition of the company.

NewsON, Watchup, ZypMedia target the oft-overlooked local TV streaming opportunity

At the risk of throwing too many clichés at you, this is the best of times and the worst of times for the broadcast industry. The potential to reach a greater audience is bigger than ever, but the cost and complexity involved in leveraging OTT technologies makes adding an OTT strategy somewhat risky.