For U.S. wireless operators, the year-end holiday season traditionally brings with it loads of new subscribers. So, it is not surprising that the fourth quarter is when the Tier 1 operators really dish out the cash for advertising.
Madrid-based Gowex, which offers free municipal Wi-Fi service in some 80 cities worldwide, launched what it is calling a new social Wi-Fi network in New York City, which the company hopes will lead to more partnerships with mobile and fixed broadband providers.
Global mobile advertising spend will surpass $39 billion (€28.3 billion) in 2018, up from $13 billion (€8.7 billion) this year, according to a new report from Juniper Research.
T-Mobile US' new plan to essentially eliminate international data roaming fees in more than 100 countries doesn't go live until Oct. 31, but the carrier's marketing campaign for the offer is getting into full swing.
Some may consider this the ultimate in convenience while others eye it suspiciously as the ultimate in privacy invasion, but either way Cisco Systems and Facebook are expanding their initiative that enables people to log into public Wi-Fi networks using their Facebook credentials.
AOL has pitched advertisers and marketers on using its internal ad platforms to make so-called "programmatic" ad buys throughout the year after committing to spend a certain amount of money on the site.
HTC confirmed that actor Robert Downey Jr., star of the "Iron Man" and "Sherlock Holmes" film series, will be the spokesperson for a new advertising campaign aimed at restoring luster to the struggling company's brand.
A patent ruling last week could make it more expensive to show pre-roll ads to online video viewers.
Facebook and its advertisers want to know where its subscribers are, and the company is working to convince Wi-Fi users to give up that information in exchange for free Wi-Fi service.
iPhone maker Apple is reportedly planning a major new ad campaign that will focus on the quality and reliability of the company's products, as well as the company's user-friendly content ecosystem, rather than specific features and functions, according to a new report from Bloomberg. The goal, according to the report, is to both counter the rise of Samsung Electronics and to redirect Apple's marketing focus away from services that are also generally available on competing products.