The investor rebellion against online video and social media stocks appears to be continuing after Twitter's shares fell 13 percent in after-hours trading Tuesday following a first-quarter earnings report that missed analyst estimates by over $13 million. Revenues reached just $595 million, 36 percent higher than a year ago but much lower than its high point of $641 million in the fourth quarter of 2015.
A new study conducted by the Georgia Institute of Technology's School of Computer Science indicated the personal data of millions of smartphone users remains at risk due to in-app advertising that can leak potentially sensitive user information between ad networks and mobile app developers.
Marketers are increasingly using viewability as the most important metric in deciding how well an online video ad performs, a new report from Videology finds. But the number of fraudulent ad requests-- such as those from ad bots-- spiked to record levels at the end of 2015, even as the share of ads targeted toward mobile devices jumped 700 percent in the past year. And issues like this are helping spur threats from some wireless carriers that they will block mobile ads entirely.
AOL, which has redoubled its online video strategies alongside the launch of its multiscreen automated ad-buying platform ONE, is more tightly integrating with online video provider Dailymotion in an expansion of the relationship the companies have had since 2012.
AT&T Mobility continues to lead all of its competitors in TV advertising spending in October, according to a new report from TV advertising measurement firm iSpot.tv. AT&T also led the market in TV ad spending in September and August, according to iSpot.tv, while T-Mobile US was the leader in July.
What is Verizon's go90, really? One analyst is arguing that the key reason the carrier launched the mobile-first over-the-top video service is not to upend current online video business models, but a much simpler and purportedly more lucrative reason: to collect data on users that it can sell to advertisers.
AT&T Mobility keeps pouring money into TV advertising and was the biggest spender among the four Tier 1 carriers in September, according to TV advertising measurement firm iSpot.tv, maintaining the top spot it had in August. Special report
Verizon and AOL are going to start sharing a lot more data about customers they track for advertising purposes on the Internet. Verizon is combining its existing advertising programs, which can track its wireless customers' mobile browsing habits, with the much larger advertising network it acquired from AOL in its $4.4 billion acquisition of the company.
At the risk of throwing too many clichés at you, this is the best of times and the worst of times for the broadcast industry. The potential to reach a greater audience is bigger than ever, but the cost and complexity involved in leveraging OTT technologies makes adding an OTT strategy somewhat risky.