Softbank mobile customers will be able to sign up for Netflix service once the SVOD provider launches in Japan: the companies announced an agreement that makes it easier to subscribe to and pay for the online video service.
As the market rolls into August and well into the third quarter, over-the-top video players and analysts are closely watching the next move that Netflix makes: officially launching in Japan. Slated to take place on Sept. 2, Netflix Japan will be the company's most significant international entry this year, and even CEO Reed Hastings expects a tough slog.
Keeping in line with comments made by CFO David Wells during its second-quarter earnings report, Netflix is moving ahead with its planned launch in Japan. The SVOD provider will debut there on Sept. 2, VentureBeat reports.
Earlier this month I stopped by Mobile World Congress Shanghai with a few of my colleagues Ed Gubbins of Current Analysis and Malcolm Rogers of Pyramid Research). Was it as big as the GSMA's Barcelona event in the spring? No. Was the weather more reminiscent of a mid-summer New Orleans-- if someone had pumped in all of LA's smog? Yes. Was it still a solid investment of time? Definitely.
Netflix's prospects for success in Japan, its future content strategy, and its potential bandwidth challenges as ISPs like Charter Communications grow their broadband footprint are among the topics analysts will likely want to hear about when the SVOD market leader discusses its second-quarter earnings results.
Subscription video on demand leader Netflix will launch this fall in Japan, about six months after announcing it would bring its service to the country. And in keeping with its model of blending locally produced content with its other internationally licensed movies and TV series, Netflix has signed a deal with Fuji Media Holdings to feature two of its series on the service.
While consumer electronics makers and pay-TV companies complain about the dearth of available 4K programming needed to grow the market, 8K video has already surfaced on YouTube.
Netflix is making good on its international expansion plans with the announcement that it will launch its service in Japan this fall.
Netflix is continuing its international expansion with a long-expected launch into Japan that will take place in the fall of 2015. But its big surprise this week was an announcement that it is now streaming into Cuba, an entry made possible by the Obama administration's move to normalize relations with the country.
Subscription video on demand provider Netflix is continuing to find new inroads to boosting subscribership worldwide. In addition to a recent, unpromoted rise in its subscription rate for 4K programming, the company may be angling toward entry into Asia via Japan.