Operators are hedging their bets when it comes to over the top (OTT) messaging, embracing specialised OTT companies on the one hand, while on the other continuing to develop their own OTT messaging strategies.
Recent developments in the over-the-top (OTT) messaging arena indicate that operators are still trying to establish the best way of approaching this somewhat tricky area. That they have to find a way to deal with competing OTT players such as Apple, WhatsApp, Skype and others is now well established because of the impact on revenue, but clearly it's far from easy to chart a course in the OTT waters.
Operators are well aware of the threat that OTT presents, although some of their views--for example, that subscribers only use OTT apps because they are cheap--may be slightly off kilter. Nevertheless, if operators are still in any doubt about the severity of the threat, two reports this week provided some stark figures to illustrate how big a threat OTT is set to become.
France Telecom Orange said its over-the-top communications app Libon will become compatible with Joyn and offer Rich Communications Services (RCS) later this year once the app has been rolled across the operator's European footprint.
Spain's leading mobile operators will introduce smartphones from HTC, LG Electronics, Nokia, Samsung Electronics and Sony Mobile Communications with Joyn embedded into the smartphones' operating systems.
Deutsche Telekom announced the availability of the Joyn platform to all its iPhone users, giving them access to the operator-supported messaging platform along with Android customers, who already had access to the service via a downloadable app.
Many in the industry are discussing how best to monetise over-the-top services to the satisfaction of the providers and mobile operators. While both sides recognise the importance of each other, a...
Operators stand to lose more than $3 billion (€2.3 billion) in mobile messaging revenues will be lost to operators between 2012 and 2017 as consumers are attracted to use over-the-top messaging services, according to a new report from research firm Strategy Analytics.
BARCELONA, Spain--To help seed the market for Rich Communications Services (RCS), MetroPCS will enable its customers to invite friends and family to access the operator's joyn-branded services, regardless of which wireless network they are on.
South Korea's SK Telecom has signed on 1 million subscribers to its joyn.T integrated communication service, which launched at the end of last year.