Sprint CEO Marcelo Claure said the company plans on introducing new, aggressively priced plans next week, according to a Light Reading report. The new Sprint chief addressed a town hall meeting of Sprint employees Thursday and reportedly told them that the company will slash prices and continue focusing on improving its network to win back customers.
Sprint CEO Marcelo Claure formally took the helm of the nation's No. 3 carrier on Monday and is faced with immense challenges and strong expectations from Sprint Chairman and SoftBank CEO Masayoshi Son, who has put his faith in Claure to turn Sprint around.
SoftBank CEO and Sprint Chairman Masayoshi Son said that Sprint's network has improved to the point where the carrier can now aggressively start cutting prices. The comments could foreshadow a renewed price war in the United States now that Sprint has reportedly abandoned its attempts to merge with rival T-Mobile US.
Now that Sprint has reportedly discontinued attempts to merge with T-Mobile, it's worth taking a look at the reasons behind Sprint's desire to form a deal with the nation's No. 4 carrier--and, more importantly, who else may wish to ink a deal with T-Mobile now that Sprint is out of the picture.
Sprint named Brightstar Corp. founder Marcelo Claure as its next CEO, replacing Dan Hesse, who has been at the helm of the nation's No. 3 carrier since December 2007. The switch comes amid reports that Sprint and its parent SoftBank have abandoned pursuit of a merger with T-Mobile US after judging that they would face too much opposition from regulators.
"Who the heck is Iliad?" asked the U.S. version of PC Magazine, and indeed that question is probably still reverberating around a market that is wondering why the maverick billionaire owner of a French operator would want to spend billions of dollars on buying T-Mobile US.
Google's chief business officer, Nikesh Arora, is leaving the company to become vice chairman of Japanese wireless carrier SoftBank. The move overshadowed the release of Google's second-quarter earnings Thursday and is the latest shakeup in the search giant's executive team.
Sprint parent SoftBank and T-Mobile US parent Deutsche Telekom have reportedly reached a "basic agreement" for Sprint to merge with T-Mobile, according to a report in the Japanese business publication Nikkei.
Sprint CEO Dan Hesse said that creating a bigger No. 3 carrier in the U.S. market would lead to better coverage in rural areas. Though Hesse did not specifically address a merger between No. 3 carrier Sprint and No. 4 carrier T-Mobile US, in an interview with Cnet he said that the creation of a larger rival to AT&T Mobility and Verizon Wireless would likely lead to that third carrier providing better coverage in rural areas.
SoftBank CEO Masayoshi Son told a group of reporters in Tokyo that he is hopeful that there will be more discussion about a possible acquisition of T-Mobile USA by Sprint and that more discussion will lead to less resistance from regulators to a possible merger of the two companies.