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Latest Headlines

As prepaid customers flee, Verizon doubles prepaid data allotments, up to 6 GB for $60/month

Verizon today said it will double the amount of data available on some of its prepaid plans, and will also offer unlimited calling to Mexico and Canada. The actions come just a few weeks after the operator reported another quarter of prepaid customer losses.

T-Mobile and AT&T are killing the gap between prepaid and postpaid

Prepaid customers have long been almost an afterthought for most major U.S. network operators, who have opted instead to focus on postpaid users who often generate higher ARPU and lower churn. But as the growth of smartphone sales slows-- and as the gap between prepaid and postpaid ARPU narrows-- carriers are increasingly focused on the prepaid segment.

Sprint Prepaid loses retail shelf space in advance of Virgin relaunch

Sprint is rapidly losing prepaid customers, and its self-branded prepaid phones are disappearing from retail stores as the carrier prepares to relaunch its Virgin Mobile brand in an effort to boost sales in that market.

T-Mobile: MetroPCS generates ARPU of $38, $39

Prepaid consumers are something of an afterthought to some wireless carriers increasingly trying to poach lucrative postpaid users from their competitors. But T-Mobile has actually increased its focus on that segment, as evidenced by the record 807,000 net prepaid customer additions it scored during the first quarter.

Verizon's Shammo: TracFone is 'our prepaid product'

Verizon reported an impressive retail postpaid churn rate of.96 percent in the first quarter, surprising analysts who predicted the carrier would lose more customers to T-Mobile and Sprint. But the biggest U.S. mobile network operator continues to bleed prepaid users, opting to cede the market to brands such as MetroPCS and Cricket.

The top 5 wireless ads: AT&T and T-Mobile reign as U.S. Cellular breaks out

FierceWireless has partnered with TV advertising measurement firm iSpot.tv to bring you a monthly snapshot of the wireless industry's advertising spending and digital engagement. The results below are for the top five most-engaging brands in the wireless industry over the last 30 days.

T-Mobile's Carter: Data traffic forcing Verizon to hastily move to 5G

Verizon's eagerness to deploy 5G is likely because the carrier is struggling to meet ever-increasing data traffic on its network, T-Mobile CFO Braxton Carter speculated Monday. And its haste could be costly in the long term, he warned.

The top 5 wireless ads: AT&T takes the top spot, with T-Mobile not far behind

FierceWireless has partnered with TV advertising measurement firm iSpot.tv to bring you a monthly snapshot of the wireless industry's advertising spending and digital engagement. The results below are for the top five biggest spenders in wireless industry in February.

Verizon ad spend leads wireless sector in 2016, but T-Mobile dominates online response post-Super Bowl

FierceWireless has partnered with TV advertising measurement firm iSpot.tv to bring you a snapshot of the wireless industry's advertising spending and digital engagement. The results below are for the top five biggest spenders in the wireless industry from Jan. 1 through Feb. 14.

Sprint's retreat from Virgin and prepaid underscore strength of MetroPCS and Cricket

Sprint yesterday said that it is de-emphasizing its Virgin Mobile prepaid brand and may introduce a new strategy for the Virgin brand at some point in the future. The news highlights Sprint's continued struggles in the prepaid sector, mainly due to the successes that T-Mobile's MetroPCS prepaid brand and AT&T's Cricket Wireless prepaid brand have had in the market.