This is the story of the creation of Go90, Verizon's attempt to create a new service that appeals to a demographic it views as significantly important to its future, as told by some of the key executives involved in its development. It's a story of how Verizon wanted to create a product that would appeal to millennials, driven by a desire to create a large audience the carrier could deliver to marketers for targeted advertising (advertisers have largely been flummoxed by millennials' aversion to traditional pay-TV products). And more broadly, it's the story of how a multibillion-dollar telecommunications company known for its staid leadership and methodically consistent financial results incubated a startup-- and a startup mentality-- inside itself.
In the UK, the next generation of Wi-Fi calling-- where the service is embedded in the smartphone and accessed via the normal phone dialer-- is offering operators a way to take back control by enabling them to provide voice services in areas where they have little or no coverage due to poor signal strength. Special report
The next generation of Wi-Fi calling-- where the service is embedded in the smartphone and accessed via the normal phone dialler-- is offering operators a way to take back control by enabling them to provide voice services in areas where they have little or no coverage due to poor signal strength.
Social media continues to play a role in the way consumers interact with their over-the-top video services and the overall entertainment industry.
The third-quarter earnings season is starting to wind down, and major audience measurement firms including Nielsen, comScore and Rentrak considered the impact of social media on content ratings. FierceOnlineVideo monitored reports from these three firms, grabbing a weekly snapshot from each. Special report
To get you ready for the third-quarter earnings conference calls, here are the most pressing questions I think the top executives at Tier 1 carriers need to answer over the next few weeks.
The Go90 initiative will rise or fall on the strength of the video content it delivers, and almost nothing else matters. Verizon will surely spend a lot to market the service, but it will be useless to advertisers if no one tunes in.
Verizon Wireless' Go90 over-the-top mobile video service wasn't a mobile-only service at the start of its life, but Verizon knew that's where it needed to focus its energy, according to Marni Walden, the company's EVP and president of product innovation and new business. Verizon also figured out along the way that if the carrier wanted to achieve massive mobile adoption across different operators, the service couldn't have the Verizon brand associated with it.
LAS VEGAS-- Verizon Wireless sent out private invitations to 5 million customers for its Go90 over-the-top mobile video service ahead of a nationwide launch later this month, according to a senior Verizon executive.
Verizon Wireless launched a trial version of its over-the-top mobile video service, called "Go90," aiming to lure millennials with short-form video and flex its digital advertising muscles.