Tag:

pricing

Latest Headlines

Latest Headlines

AT&T shakes up Mobile Share Value plan pricing, increases $100/10 GB plan to 15 GB

AT&T Mobility is revamping and simplifying its pricing plans for its Mobile Share Value shared data plans, eliminating some options and giving customers more data for the same amount or less on others. The biggest change to AT&T's plans is that its $100/10 GB plan will now come with 15 GB of data. The new AT&T plans, which will go into effect tomorrow, come just days after Verizon Wireless introduced its own simplified shared data plan pricing.

Analysts: Verizon's new plans could hurt net adds short-term, will boost profits long-term

Verizon Wireless' new pricing plans, in addition to doing away with subsidized smartphones and contracts, will likely boost profitability for the carrier, according to financial analysts.

Verizon cuts prices on shared data plans and smartphone access charges

Verizon Wireless is shaking up its shared data plan pricing, cutting both prices and access line charges for devices while eliminating some data tiers. The carrier said that its new rate plan structure will be simpler and appeal to the vast majority of its customers.

Sprint teams with David Beckham to tout 'All-In' pricing combining service and device costs

Sprint unveiled a new pricing scheme called "All-In" that incorporates an unlimited $60 per month service plan and a $20 per month device payment in one price point. Sprint says that the pricing plan is more transparent about the total monthly cost a customer pays than other carriers' plans, and is rolling out an advertising campaign featuring soccer star and businessman David Beckham to tout the new offering. 

Ho's Perspective: Arms and arms dealers in the wireless switching war

There's a war going on out there in the wireless space and it's for switchers. Longtime industry veterans will note that the business of switching isn't new but lately has been more pronounced than in years past. Carriers know that pricing and network play dominant roles in the switching war. What are some of the arms that carriers employ and who are the arms dealers that fuel and benefit from the situation?

Google's 'Project Fi' MVNO won't shake up the wireless industry, but it could give it an important nudge

Google's Project Fi MVNO will not be a "game changing" move in the wireless industry, for a variety of reasons related to its pricing, scope and experimental nature. However, it could push the wireless industry in a new direction and spur carriers provide faster service and introduce more consumer-friendly offerings, which I think would be a net positive for customers and the wider industry.

T-Mobile launches unlimited family plan starting at $100/month, undercuts rivals

T-Mobile US launched a new family plan for its Simple Choice customers that offers unlimited voice, texting and LTE data for two lines for $100 per month, undercutting offers from Verizon Wireless, AT&T Mobility and even Sprint.

Sprint cuts $10 from 12 GB and 16 GB shared data plans

Sprint said it will reduce the cost of its 12 GB and 16 GB shared data plans by $10, another move by the carrier to juice its subscriber additions as it enters the critical fourth-quarter holiday shopping season.

Verizon will stay conservative in wireless pricing battles, analysts say

Verizon Wireless is going to continue to play a conservative game in terms of its pricing strategy and will not overreact to price cuts by rivals, according to a report from financial analysts who met with the carrier's top executives.

AT&T responds to Sprint, Verizon, increases data allotments on $40, $70 plans

AT&T Mobility today said it will slightly increase the amount of data that is available on its $40 and $70 Mobile Share Value plans. AT&T previously offered 2 GB on its $40 per month plan and on Sunday it will increase that to 3 GB. On the carrier's $70 per month plan, AT&T will increase its monthly data allotment from 4 GB to 6 GB.