Sprint said it will reduce the cost of its 12 GB and 16 GB shared data plans by $10, another move by the carrier to juice its subscriber additions as it enters the critical fourth-quarter holiday shopping season.
Verizon Wireless is going to continue to play a conservative game in terms of its pricing strategy and will not overreact to price cuts by rivals, according to a report from financial analysts who met with the carrier's top executives.
AT&T Mobility today said it will slightly increase the amount of data that is available on its $40 and $70 Mobile Share Value plans. AT&T previously offered 2 GB on its $40 per month plan and on Sunday it will increase that to 3 GB. On the carrier's $70 per month plan, AT&T will increase its monthly data allotment from 4 GB to 6 GB.
T-Mobile US would strike an M&A deal with another company only if they had U.S. spectrum, a U.S. customer base and offered "favorable financial terms," according to financial analysts.
Sprint wholesale partner nTelos Wireless is launching a promotion in conjunction with its new equipment installment plan that gives its subscribers unlimited voice, texting and 10 GB of data for $45 per month.
T-Mobile US is quadrupling the amount of data customers on its low-cost "Simple Starter" plans can get per month to 2 GB for $45, just $5 more than the existing plan, which offers 500 MB of data. Both plans offer unlimited voice and texting.
Sprint's new $60 unlimited plan for individual subscribers could put pressure on smaller rival T-Mobile US, according to financial and industry analysts, but it is unlikely to make a major dent in the armor of Verizon Wireless and AT&T Mobility.
Sprint is discontinuing its offer of guaranteed unlimited voice, texting and data for the life of the phone line for new customers who choose its recently introduced individual and family data plans. However, it will still be available to new customers who choose its older Unlimited, My Way and My All-in plans.
Just days after announcing its new shared data plans for families, Sprint today announced its new unlimited talk, text and data plan for individuals. The plan costs just $60 per month, a price that undercuts T-Mobile US' $80 unlimited data plan by $20 and is available to existing and new Sprint customers. Sprint's $60 price does not include the cost of a phone; customers can either purchase a new phone through Sprint's Easy Pay handset upgrade program and pay for it in monthly installments, they can bring their own phone, or they can purchase their phone at full price.
Sprint made its first bold move under new CEO Marcelo Claure, introducing shared data plans that offer double the data of similarly-priced plans from Verizon Wireless and AT&T Mobility. However, financial analysts said that while the new plans could put pressure on Sprint's rivals, they were not truly disruptive and were unlikely to catapult Sprint back to growth in the short term.