Sprint unveiled a new pricing scheme called "All-In" that incorporates an unlimited $60 per month service plan and a $20 per month device payment in one price point. Sprint says that the pricing plan is more transparent about the total monthly cost a customer pays than other carriers' plans, and is rolling out an advertising campaign featuring soccer star and businessman David Beckham to tout the new offering.
There's a war going on out there in the wireless space and it's for switchers. Longtime industry veterans will note that the business of switching isn't new but lately has been more pronounced than in years past. Carriers know that pricing and network play dominant roles in the switching war. What are some of the arms that carriers employ and who are the arms dealers that fuel and benefit from the situation?
Google's Project Fi MVNO will not be a "game changing" move in the wireless industry, for a variety of reasons related to its pricing, scope and experimental nature. However, it could push the wireless industry in a new direction and spur carriers provide faster service and introduce more consumer-friendly offerings, which I think would be a net positive for customers and the wider industry.
T-Mobile US launched a new family plan for its Simple Choice customers that offers unlimited voice, texting and LTE data for two lines for $100 per month, undercutting offers from Verizon Wireless, AT&T Mobility and even Sprint.
Sprint said it will reduce the cost of its 12 GB and 16 GB shared data plans by $10, another move by the carrier to juice its subscriber additions as it enters the critical fourth-quarter holiday shopping season.
Verizon Wireless is going to continue to play a conservative game in terms of its pricing strategy and will not overreact to price cuts by rivals, according to a report from financial analysts who met with the carrier's top executives.
AT&T Mobility today said it will slightly increase the amount of data that is available on its $40 and $70 Mobile Share Value plans. AT&T previously offered 2 GB on its $40 per month plan and on Sunday it will increase that to 3 GB. On the carrier's $70 per month plan, AT&T will increase its monthly data allotment from 4 GB to 6 GB.
T-Mobile US would strike an M&A deal with another company only if they had U.S. spectrum, a U.S. customer base and offered "favorable financial terms," according to financial analysts.
Sprint wholesale partner nTelos Wireless is launching a promotion in conjunction with its new equipment installment plan that gives its subscribers unlimited voice, texting and 10 GB of data for $45 per month.
T-Mobile US is quadrupling the amount of data customers on its low-cost "Simple Starter" plans can get per month to 2 GB for $45, just $5 more than the existing plan, which offers 500 MB of data. Both plans offer unlimited voice and texting.