Google's Project Fi MVNO will not be a "game changing" move in the wireless industry, for a variety of reasons related to its pricing, scope and experimental nature. However, it could push the wireless industry in a new direction and spur carriers provide faster service and introduce more consumer-friendly offerings, which I think would be a net positive for customers and the wider industry.
T-Mobile US launched a new family plan for its Simple Choice customers that offers unlimited voice, texting and LTE data for two lines for $100 per month, undercutting offers from Verizon Wireless, AT&T Mobility and even Sprint.
Sprint said it will reduce the cost of its 12 GB and 16 GB shared data plans by $10, another move by the carrier to juice its subscriber additions as it enters the critical fourth-quarter holiday shopping season.
Verizon Wireless is going to continue to play a conservative game in terms of its pricing strategy and will not overreact to price cuts by rivals, according to a report from financial analysts who met with the carrier's top executives.
AT&T Mobility today said it will slightly increase the amount of data that is available on its $40 and $70 Mobile Share Value plans. AT&T previously offered 2 GB on its $40 per month plan and on Sunday it will increase that to 3 GB. On the carrier's $70 per month plan, AT&T will increase its monthly data allotment from 4 GB to 6 GB.
T-Mobile US would strike an M&A deal with another company only if they had U.S. spectrum, a U.S. customer base and offered "favorable financial terms," according to financial analysts.
Sprint wholesale partner nTelos Wireless is launching a promotion in conjunction with its new equipment installment plan that gives its subscribers unlimited voice, texting and 10 GB of data for $45 per month.
T-Mobile US is quadrupling the amount of data customers on its low-cost "Simple Starter" plans can get per month to 2 GB for $45, just $5 more than the existing plan, which offers 500 MB of data. Both plans offer unlimited voice and texting.
Sprint's new $60 unlimited plan for individual subscribers could put pressure on smaller rival T-Mobile US, according to financial and industry analysts, but it is unlikely to make a major dent in the armor of Verizon Wireless and AT&T Mobility.
Sprint is discontinuing its offer of guaranteed unlimited voice, texting and data for the life of the phone line for new customers who choose its recently introduced individual and family data plans. However, it will still be available to new customers who choose its older Unlimited, My Way and My All-in plans.