Sprint wholesale partner nTelos Wireless is launching a promotion in conjunction with its new equipment installment plan that gives its subscribers unlimited voice, texting and 10 GB of data for $45 per month.
T-Mobile US is quadrupling the amount of data customers on its low-cost "Simple Starter" plans can get per month to 2 GB for $45, just $5 more than the existing plan, which offers 500 MB of data. Both plans offer unlimited voice and texting.
Sprint's new $60 unlimited plan for individual subscribers could put pressure on smaller rival T-Mobile US, according to financial and industry analysts, but it is unlikely to make a major dent in the armor of Verizon Wireless and AT&T Mobility.
Sprint is discontinuing its offer of guaranteed unlimited voice, texting and data for the life of the phone line for new customers who choose its recently introduced individual and family data plans. However, it will still be available to new customers who choose its older Unlimited, My Way and My All-in plans.
Just days after announcing its new shared data plans for families, Sprint today announced its new unlimited talk, text and data plan for individuals. The plan costs just $60 per month, a price that undercuts T-Mobile US' $80 unlimited data plan by $20 and is available to existing and new Sprint customers. Sprint's $60 price does not include the cost of a phone; customers can either purchase a new phone through Sprint's Easy Pay handset upgrade program and pay for it in monthly installments, they can bring their own phone, or they can purchase their phone at full price.
Sprint made its first bold move under new CEO Marcelo Claure, introducing shared data plans that offer double the data of similarly-priced plans from Verizon Wireless and AT&T Mobility. However, financial analysts said that while the new plans could put pressure on Sprint's rivals, they were not truly disruptive and were unlikely to catapult Sprint back to growth in the short term.
Verizon Wireless launched a new plan for individual subscribers that offers unlimited voice, texting and 2 GB of data for $60 per month. The new plan is $30 per month cheaper than a comparable offering on Verizon's More Everything shared data plans.
Sprint CEO Marcelo Claure said the company plans on introducing new, aggressively priced plans next week, according to a Light Reading report. The new Sprint chief addressed a town hall meeting of Sprint employees Thursday and reportedly told them that the company will slash prices and continue focusing on improving its network to win back customers.
Sprint CEO Marcelo Claure said the company will look to cut costs and compete aggressively on price as it tries to regain momentum in the market following its plans to scrap a merger with T-Mobile US. Claure, who took the helm on Monday, will hold a town hall meeting with Sprint employees Aug. 14 to outline his vision for the company, according to a leaked internal memo that was reported by several news outlets.
T-Mobile US is launching new pay-as-you-go prepaid pricing that it says simplifies its offering. The changes, which go into effect Aug. 17, could help boost T-Mobile's momentum in the prepaid market.