Tag:

pricing

Latest Headlines

Latest Headlines

Google's 'Project Fi' MVNO won't shake up the wireless industry, but it could give it an important nudge

Google's Project Fi MVNO will not be a "game changing" move in the wireless industry, for a variety of reasons related to its pricing, scope and experimental nature. However, it could push the wireless industry in a new direction and spur carriers provide faster service and introduce more consumer-friendly offerings, which I think would be a net positive for customers and the wider industry.

T-Mobile launches unlimited family plan starting at $100/month, undercuts rivals

T-Mobile US launched a new family plan for its Simple Choice customers that offers unlimited voice, texting and LTE data for two lines for $100 per month, undercutting offers from Verizon Wireless, AT&T Mobility and even Sprint.

Sprint cuts $10 from 12 GB and 16 GB shared data plans

Sprint said it will reduce the cost of its 12 GB and 16 GB shared data plans by $10, another move by the carrier to juice its subscriber additions as it enters the critical fourth-quarter holiday shopping season.

Verizon will stay conservative in wireless pricing battles, analysts say

Verizon Wireless is going to continue to play a conservative game in terms of its pricing strategy and will not overreact to price cuts by rivals, according to a report from financial analysts who met with the carrier's top executives.

AT&T responds to Sprint, Verizon, increases data allotments on $40, $70 plans

AT&T Mobility today said it will slightly increase the amount of data that is available on its $40 and $70 Mobile Share Value plans. AT&T previously offered 2 GB on its $40 per month plan and on Sunday it will increase that to 3 GB. On the carrier's $70 per month plan, AT&T will increase its monthly data allotment from 4 GB to 6 GB.

Analysts: T-Mobile wants a partner with U.S. spectrum, customers

T-Mobile US would strike an M&A deal with another company only if they had U.S. spectrum, a U.S. customer base and offered "favorable financial terms," according to financial analysts.

NTelos launches $45/month promotional plan with 10 GB of data

Sprint wholesale partner nTelos Wireless is launching a promotion in conjunction with its new equipment installment plan that gives its subscribers unlimited voice, texting and 10 GB of data for $45 per month.

T-Mobile gives 'Simple Starter' customers 2 GB of data for $45/month

T-Mobile US is quadrupling the amount of data customers on its low-cost "Simple Starter" plans can get per month to 2 GB for $45, just $5 more than the existing plan, which offers 500 MB of data. Both plans offer unlimited voice and texting.

Analysts: Sprint's $60 plan could pressure T-Mobile, but not Verizon and AT&T

Sprint's new $60 unlimited plan for individual subscribers could put pressure on smaller rival T-Mobile US, according to financial and industry analysts, but it is unlikely to make a major dent in the armor of Verizon Wireless and AT&T Mobility.

Updated: Sprint kills unlimited data for life guarantee for customers who choose new unlimited or family plans

Sprint is discontinuing its offer of guaranteed unlimited voice, texting and data for the life of the phone line for new customers who choose its recently introduced individual and family data plans. However, it will still be available to new customers who choose its older Unlimited, My Way and My All-in plans.