Sprint was criticized by several technology news sites for marketing a new $20 per month plan yesterday as "unlimited" even though after 1 GB of high-speed data usage, customers will see their speeds reduced to 2G speeds for the remainder of their billing cycle. Sprint counters that it is providing customers with choice and will not charge overage fees, and that if customers want more high-speed data, they can simply purchase more.
Verizon Wireless will increase the price of its unlimited data plans by $20 per month for the customers who still have grandfathered unlimited plans starting in November. The price increase, which will affect a tiny percentage of Verizon customers, could be designed to get subscribers to switch to newer usage-based shared data plans, which might actually be cheaper in some cases, depending on the customer's usage.
AT&T Mobility is revamping and simplifying its pricing plans for its Mobile Share Value shared data plans, eliminating some options and giving customers more data for the same amount or less on others. The biggest change to AT&T's plans is that its $100/10 GB plan will now come with 15 GB of data. The new AT&T plans, which will go into effect tomorrow, come just days after Verizon Wireless introduced its own simplified shared data plan pricing.
Verizon Wireless' new pricing plans, in addition to doing away with subsidized smartphones and contracts, will likely boost profitability for the carrier, according to financial analysts.
Verizon Wireless is shaking up its shared data plan pricing, cutting both prices and access line charges for devices while eliminating some data tiers. The carrier said that its new rate plan structure will be simpler and appeal to the vast majority of its customers.
Sprint unveiled a new pricing scheme called "All-In" that incorporates an unlimited $60 per month service plan and a $20 per month device payment in one price point. Sprint says that the pricing plan is more transparent about the total monthly cost a customer pays than other carriers' plans, and is rolling out an advertising campaign featuring soccer star and businessman David Beckham to tout the new offering.
There's a war going on out there in the wireless space and it's for switchers. Longtime industry veterans will note that the business of switching isn't new but lately has been more pronounced than in years past. Carriers know that pricing and network play dominant roles in the switching war. What are some of the arms that carriers employ and who are the arms dealers that fuel and benefit from the situation?
Google's Project Fi MVNO will not be a "game changing" move in the wireless industry, for a variety of reasons related to its pricing, scope and experimental nature. However, it could push the wireless industry in a new direction and spur carriers provide faster service and introduce more consumer-friendly offerings, which I think would be a net positive for customers and the wider industry.
T-Mobile US launched a new family plan for its Simple Choice customers that offers unlimited voice, texting and LTE data for two lines for $100 per month, undercutting offers from Verizon Wireless, AT&T Mobility and even Sprint.
Sprint said it will reduce the cost of its 12 GB and 16 GB shared data plans by $10, another move by the carrier to juice its subscriber additions as it enters the critical fourth-quarter holiday shopping season.