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SoftBank

Latest Headlines

Latest Headlines

AT&T, SoftBank, T-Mobile execs push for wireless carve-out in net neutrality guidelines

LAS VEGAS--Executives from a handful of the nation's top wireless carriers unanimously rejected arguments that wireless networks should fall under the same net neutrality guidelines as wireline networks. The comments are notable in light of a speech this week from FCC Chairman Tom Wheeler hinting that the agency is considering rules that would apply much more strict open Internet guidelines onto wireless carriers than it did in 2010.

SoftBank to sell humanoid robot 'Pepper' in Sprint stores in 2015

Japanese operator SoftBank will start selling its humanoid robots named "Pepper" at Sprint stores in the U.S. by next summer. Pepper is a 4-foot-tall robot that can make jokes and guess human emotions based on expressions, and has 12 hours of battery life.

Rumor Mill: Sprint, SoftBank to combine forces and launch Sony Xperia Z3

Sprint and its parent SoftBank will partner with Sony Mobile Communications to launch Sony's next flagship Xperia-branded smartphone, according to multiple reports. The launch would represent the first time either carrier partnered with Sony for a phone rollout.

'Major carrier' said to be considering acquiring MVNO FreedomPop

A "major carrier" is considering purchasing Sprint MVNO FreedomPop, according to a person familiar with the matter. The talks started after Sprint reportedly discontinued its efforts to merge with T-Mobile US. The talks were described as "formal," although they are still in the negotiation stage and the transaction may not come to pass.

Sprint exec: Our spectrum position supports shared plans with large data buckets

NEW YORK--Sprint decided to introduce new shared data plans for families with large data buckets because it felt its spectrum position and network resources allowed it to do so in a way that would set it apart from the competition, according to a senior Sprint executive.

Sprint, SoftBank partner with Sharp for low-cost phones, starting with Sharp Aquos Crystal

Sprint and its parent SoftBank are partnering with Japanese display and handset maker Sharp to deliver low-cost smartphones in Japan and the U.S. The first device in their partnership is called the Sharp Aquos Crystal, and SoftBank indicated that its scale will enable it to sell the phone at a low cost.

SoftBank's Son predicts rising U.S. price competition, calls Claure a 'street fighter'

SoftBank CEO and Sprint Chairman Masayoshi Son said that Sprint's network has improved to the point where the carrier can now aggressively start cutting prices. The comments could foreshadow a renewed price war in the United States now that Sprint has reportedly abandoned its attempts to merge with rival T-Mobile US.

Sprint's new CEO, Claure, seen by Son as natural choice to succeed Hesse

Sprint's incoming CEO Marcelo Claure, who will succeed Dan Hesse on Monday, was handpicked for the role by Sprint Chairman and SoftBank CEO Masayoshi Son. The Bolivian-born Claure will now need to prove that he is right person to keep Sprint's turnaround chugging forward now that the carrier has abandoned plans to merge with T-Mobile US.

A year in the courtship of T-Mobile: Who wants to merge with the Uncarrier, and why

Now that Sprint has reportedly discontinued attempts to merge with T-Mobile, it's worth taking a look at the reasons behind Sprint's desire to form a deal with the nation's No. 4 carrier--and, more importantly, who else may wish to ink a deal with T-Mobile now that Sprint is out of the picture.

Sprint officially names Claure to replace Hesse as CEO

Sprint named Brightstar Corp. founder Marcelo Claure as its next CEO, replacing Dan Hesse, who has been at the helm of the nation's No. 3 carrier since December 2007. The switch comes amid reports that Sprint and its parent SoftBank have abandoned pursuit of a merger with T-Mobile US after judging that they would face too much opposition from regulators.