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SoftBank

Latest Headlines

Latest Headlines

Report: SoftBank to wind down Silicon Valley offices following collapse of T-Mobile deal

Sprint parent SoftBank plans to clear out most of the staff of its Silicon Valley offices, according to a Reuters report, following SoftBank's aborted effort to merge Sprint with T-Mobile US.

Sprint's Euteneuer boasts of half-off pricing promotion, but analysts predict modest interest

Sprint decided to go after Verizon Wireless and AT&T Mobility and not T-Mobile US with its new half-off billing price promotion because Sprint has seen a positive response in attracting Verizon and AT&T customers with its existing shared data plans, according to Sprint CFO Joe Euteneuer.

MobiTV powers TV Everywhere for Japan's TV Bank

Multiscreen service provider MobiTV has partnered with TV Bank, one of Japan's largest online video providers, to help extend its new pay-TV service, BBTV Next, to connected devices for all its subscribers.

Sprint's Claure: 'You ain't seen nothing yet' in terms of value message

Sprint CEO Marcelo Claure said "you ain't seen nothing yet" in terms of how aggressively and clearly Sprint intends to push its message that it offers the best value in the U.S. wireless market. Claure indicated that new executives will be joining the company in the next 60 to 90 days to replace ones who are leaving, and said that while "it's just the beginning of a very long journey" he is encouraged about the carrier's turnaround prospects.

All eyes on CEO Claure's vision ahead of Sprint's Q3 earnings

Sprint is expected to report weak subscriber results for the third quarter, according to estimates from financial analysts, but an even bigger spotlight will be on new CEO Marcelo Claure's vision for reviving the company's results and boosting its network performance.

Sprint names SoftBank executive Miyakawa as its new network chief

Sprint named an executive from its parent company SoftBank as its new top network executive. The posting comes at a time when sprint is trying to catch up to its rivals in LTE network coverage and expand its deployment of its tri-band Spark LTE service, especially via TD-LTE using 2.5 GHz spectrum.

Report: Sprint parent SoftBank eyes investment in Mexico's Iusacell

Sprint parent SoftBank is looking to expand its reach in the Western Hemisphere by investing in Mexican wireless carrier Grupo Iusacell as part of an effort to ride growth in the Latin American market, according to a  Bloomberg  report.

AT&T, SoftBank, T-Mobile execs push for wireless carve-out in net neutrality guidelines

LAS VEGAS--Executives from a handful of the nation's top wireless carriers unanimously rejected arguments that wireless networks should fall under the same net neutrality guidelines as wireline networks. The comments are notable in light of a speech this week from FCC Chairman Tom Wheeler hinting that the agency is considering rules that would apply much more strict open Internet guidelines onto wireless carriers than it did in 2010.

SoftBank to sell humanoid robot 'Pepper' in Sprint stores in 2015

Japanese operator SoftBank will start selling its humanoid robots named "Pepper" at Sprint stores in the U.S. by next summer. Pepper is a 4-foot-tall robot that can make jokes and guess human emotions based on expressions, and has 12 hours of battery life.

Rumor Mill: Sprint, SoftBank to combine forces and launch Sony Xperia Z3

Sprint and its parent SoftBank will partner with Sony Mobile Communications to launch Sony's next flagship Xperia-branded smartphone, according to multiple reports. The launch would represent the first time either carrier partnered with Sony for a phone rollout.