Sprint MVNO Zact (a 2013 Fierce 15 winner) is partnering with Disney to launch a smartphone aimed at kids and loaded with customized Disney content, breathing life into the idea of a Disney mobile experience six years after Disney shuttered its own MVNO.
Sprint said it will use technology from Mobolize, an endpoint web optimization startup, to offer enterprise customers ways to more effectively manage fixed and wireless bandwidth, and to access services while offline. Sprint said it will use the technology across its wireless, cloud and wireline offerings.
Wireless carriers and handset makers are offering up a bevy of discounts and deals for "Cyber Monday" today, a day that has become devoted to online retailing following the traditional "Black Friday" retail rush after Thanksgiving.
T-Mobile US' rumored potential bid for Verizon Wireless' 700 MHz A Block spectrum, along with upcoming auctions of other airwaves, could prove to be a boon for tower companies, according to a financial analyst.
The Christmas shopping season is the time when the top four U.S.-based wireless operators Verizon, AT&T, Sprint and T-Mobile spend the most money on advertising and add the most subscribers. Their campaigns come at a critical time.
FierceWireles s takes a look at the holiday marketing efforts at Verizon Wireless, AT&T and other wireless carriers. Read more
For U.S. wireless operators, the year-end holiday season traditionally brings with it loads of new subscribers. So, it is not surprising that the fourth quarter is when the Tier 1 operators really dish out the cash for advertising.
Verizon Wireless launched a new tablet-focused data plan that costs $5 per day, opening up a fight with its rivals as the holiday shopping season kicks into full swing and customers go hunting for tablets.
AT&T Mobility, Sprint and T-Mobile US entered into an agreement with 45 states to stop billing customers for premium SMS messages they receive. Verizon Wireless is not part of the settlement but said that it too will discontinue the practice.
Verizon Wireless led all Tier 1 U.S. carriers in a survey conducted by Consumer Reports over cell phone service, while Sprint fell to last place after ranking No. 2 behind Verizon last year in customer satisfaction. According to Consumer Reports, Sprint received "dismal marks" in 2013 for value, voice, text and 4G reliability.