Comcast plans to punctuate its ongoing TV Everywhere promotion campaign with a blowout Super Bowl Sunday, during which it will stream 11 hours of programming to anyone with a compatible IP device, no pay-TV subscription required.
The Super Bowl itself just became a giant marketing vehicle for NBCUniversal, which will live-stream the game and its preshow coverage to anyone who accesses its TV Everywhere service on Feb. 1, without requiring authentication or a pay-TV subscription.
Packed football stadiums make for an intriguing test of mobile networks' capabilities, and Super Bowl XLVIII, played this past Sunday, resulted in the generation and delivery of massive amounts of wireless data.
Just three days after announcing that it would rebrand its cable systems in New York and Los Angeles, Time Warner Cable grappled with an outage on its Los Angeles system on Sunday that left subscribers unable to watch the standard-definition feed during much of Fox's coverage of Super Bowl XLVIII.
Many visitors to New York during Super Bowl week likely got their first taste of location-based advertising thanks to wireless proximity beacons deployed by the National Football League in Times Square and MetLife Stadium. And while consumers could only receive pop-up messages via those beacons if they opted in to use the N.F.L. Mobile app, privacy advocates are cautioning that beacons and even Wi-Fi hotspots can be used for nefarious purposes.
When the Denver Broncos won their final playoff game two weeks ago, I actually told my boyfriend something to the effect of, "If we get tickets to the Super Bowl, we'll not only get to see the Broncos play, but we'll get to check out Verizon Wireless' LTE Broadcast service that they've been planning for the big game."
According to a report in Ars Technica, streaming video from the NFL.com and Fox Sports will be blocked inside the stadium during the game.
Fox will use a free live stream of Super Bowl XLVIII to help promote its sports-themed TV Everywhere iPad app, Fox Sports Go.
Fox may restrict access to an online video feed of the 2014 Super Bowl to subscribers of pay TV providers it has signed to TV Everywhere authentication deals, Fox Sports Media Group co-COO Randy Freer said Wednesday.
Football fans attending yesterday's Super Bowl in New Orleans' Mercedes-Benz Superdome were discouraged from bringing in rogue devices that might jam the extensive Wi-Fi network set up across the venue.