NBC Sports said it recorded the highest number of online viewers ever for a Super Bowl, 1.3 million, along with its highest-ever TV audience. What's more, use of connected devices--smart TVs and Wi-Fi-enabled tablets, for example--jumped 150 percent higher than normal during the live-streamed championship game.
Proving once again that football defies the atomization of the video program marketplace, NBC's presentation of Super Bowl XLIX Sunday was the most watched TV show of all time.
NFL commissioner Roger Goodell used his annual "State of the League" pre-Super Bowl address to announce that the league is looking to stream a regular season game for the first time. All previous live streams of National Football League games have involved playoffs or the Super Bowl.
Dish Network is putting a little reverse spin on its ad-skipping "AutoHop" DVR feature for the Super Bowl.
When football fans sit down in front of their TV sets on Sunday to watch the New England Patriots and the Seattle Seahawks play in this year's Super Bowl, Level 3 will once again be providing television broadcast video services to the NFL and NBC Sports.
Comcast plans to punctuate its ongoing TV Everywhere promotion campaign with a blowout Super Bowl Sunday, during which it will stream 11 hours of programming to anyone with a compatible IP device, no pay-TV subscription required.
The Super Bowl itself just became a giant marketing vehicle for NBCUniversal, which will live-stream the game and its preshow coverage to anyone who accesses its TV Everywhere service on Feb. 1, without requiring authentication or a pay-TV subscription.
Packed football stadiums make for an intriguing test of mobile networks' capabilities, and Super Bowl XLVIII, played this past Sunday, resulted in the generation and delivery of massive amounts of wireless data.
Just three days after announcing that it would rebrand its cable systems in New York and Los Angeles, Time Warner Cable grappled with an outage on its Los Angeles system on Sunday that left subscribers unable to watch the standard-definition feed during much of Fox's coverage of Super Bowl XLVIII.
Many visitors to New York during Super Bowl week likely got their first taste of location-based advertising thanks to wireless proximity beacons deployed by the National Football League in Times Square and MetLife Stadium. And while consumers could only receive pop-up messages via those beacons if they opted in to use the N.F.L. Mobile app, privacy advocates are cautioning that beacons and even Wi-Fi hotspots can be used for nefarious purposes.