Apple put a major new focus on how it safeguards its users' private information and launched a website to keep its customers better informed of how their data is stored and protected. Meanwhile, amid concerns that its new iPhones and forthcoming Apple Watch wearable device will be collecting reams of health data, the company reportedly sent emissaries to quell concerns in Congress.
Apple said it took a record 4 million preorders for its iPhone 6 and 6 Plus in the first 24 hours of availability, which started last Friday. The company did not say how many preorders it took during the first weekend of preorder sales; retail sales for the phones start Sept. 19.
Apple ramped up its R&D spending over the past few years, and a number of products the company is working on are so secret they have not even generated whispers and gossip among the public, according to CEO Tim Cook.
Apple's much-rumored smart watch is expected to be released in the fourth quarter and will be highly tied to health monitoring, according to a New York Times report.
During its annual developer's conference, Apple took the wraps off the newest version of its tablet and smartphone operating system, iOS 8. The platform includes a number of new functions and features for iPad and iPhone users, and a wide range of new services and tools for iOS app developers. Specifically, Apple announced iOS 8 will allow applications to interact with each other, a feature that has long been available to Android app developers and long sought after by iOS app developers.
Apple confirmed it will buy Beats Electronics for around $3 billion, acquiring a maker of premium headphones with a fledgling streaming music service but also getting cachet and connections to the music industry.
Apple is in the process of finalizing a $3.2 billion deal for Beats Electronics, in what would be its biggest deal ever, according to multiple reports. The overriding question analysts have at this point is: Why? The answer is not entirely clear, but Apple could be inking the deal to get access not only to Beats' sleek headphones but also its fledgling streaming music service on the cheap.
Apple CEO Tim Cook continued to play coy about future new product categories the company might be breaking into later this year. He also indicated he thinks the mobile payments market hasn't been "figured out" yet.
Apple easily beat analysts' expectations for iPhone sales in its most recent quarter, delivering 43.7 million iPhone unit sales. However, the company's iPad sales fell below analysts' expectations, and were lower than Apple's iPad sales in the year-ago period.
"Mirror, mirror, on the wall, who's the highest-paid CEO of them all?" In the wireless world, the answer to that question is Sprint CEO Dan Hesse.