FierceWireless Editor Phil Goldstein bids goodbye in his final column for the publication and reflects on how the wireless industry has changed during the seven years of his tenure.
Verizon and AT&T Mobility remain not just far ahead of T-Mobile US and Sprint in terms of subscriber counts, but also in profitability, both on a raw basis and on a per customer basis, according to industry analyst Chetan Sharma.
Hot on the heels of Sprint's promotional offer cut the rate plans in half of customers who switch to Sprint from Verizon, AT&T Mobility and T-Mobile US, Verizon and T-Mobile's MetroPCS prepaid brand are rolling out their own promotions ahead of Black Friday. Verizon is offering 1 GB of free data to customers on qualifying plans, and MetroPCS is rolling out a "Buy One Get One" smartphone offer for Black Friday shoppers.
Financial and industry analysts are divided over how large of an impact Sprint's new promotion to cut the rate plans of its competitors in half if customers switch will have on Sprint's financials and subscriber performance. Some think it is too little to move the needle while others see it as an opportunity to highlight consumer awareness of its improving network.
It remains to be seen if Go90 will appeal to millennials and become a hit product, which would in turn deliver the audience advertisers want. But what is clear is that Verizon has spent years developing Go90, and hopes it will succeed. For a deep dive into how Verizon created Go90, check out this special report.
This is the story of the creation of Go90, Verizon's attempt to create a new service that appeals to a demographic it views as significantly important to its future, as told by some of the key executives involved in its development. It's a story of how Verizon wanted to create a product that would appeal to millennials, driven by a desire to create a large audience the carrier could deliver to marketers for targeted advertising (advertisers have largely been flummoxed by millennials' aversion to traditional pay-TV products). And more broadly, it's the story of how a multibillion-dollar telecommunications company known for its staid leadership and methodically consistent financial results incubated a startup-- and a startup mentality-- inside itself.
Sprint is going all out to woo customers from its competitors this holiday season. The carrier said it will cut the rate plans in half of customers who switch to Sprint from Verizon, AT&T Mobility and T-Mobile US, and the savings will last through 2018. Sprint will also offer existing customers one year of free service for an Alcatel OneTouch PIXI 7 tablet with a two-year contract, while supplies last.
Verizon has certified CommScope's ION-E in-building wireless solution for installation in enterprises across Verizon's wireless footprint in the United States.
Verizon and American Tower executives highlighted the challenges to installing small cells and Distributed Antenna Systems, especially in urban markets and inside buildings, even as they acknowledged that such installations will be key to their businesses going forward.
AT&T Mobility is letting its Mobile Share Value customers roam freely when in Mexico and is also giving those subscribers extra data to use when south of the border. The offering is the latest salvo between the U.S. carriers as they try to offer better international roaming and data usage plans, especially for customers traveling to Mexico and Canada.