Small cells are starting to look like Token Ring. Or Beta Max. Or PBB-TE. What do these technologies have in common? They were all technically superior to the solutions that ultimately relegated them to oblivion.
Hundreds of mobile network operators (MNOs) around the world are currently in planning mode for 4G/LTE. Success with this new technology is not only dependent upon how operators deploy the networks. They must also succeed in how they launch and communicate their offer in the marketplace.