Topic:

Operator Strategies

Latest Headlines

Latest Headlines

German operators sharpen tools in battle for the mobile data generation

As Germany's operators await the outcome of the European Commission's probe into the planned merger between Telefónica Deutschland and KPN-owned E-Plus, they have been stepping up their efforts to win the hearts and minds of a generation of German subscribers for whom mobile data is now becoming king.

Deutsche Telekom partners with Xyo for app discovery

Deutsche Telekom has partnered with Berlin-based Xyo to tap into its smart app search technology, also marking the first time that Xyo has publicly unveiled a tie-up with an operator for app search advertising.

Vodafone brand stands strong, as rivals scramble marketing teams

I read today that Wally Olins, described as the man who rebranded British Telecom as BT, has died at the age of 83. According to the report in the Guardian, Olins was also "an integral part" of the launch of the Orange brand, and was generally described as the "world's leading practitioner of branding and identity". Yet no brand is irreplaceable it seems, and indeed the European mobile brand landscape has been subtly changing in recent months.

Orange secures 2 operators for new Orange Alliance programme

Orange has unveiled a new international partnership programme called Orange Alliance that the French operator said will help spread its services and products to markets where it does not have a foothold.

Report: Sawiris ready to invest up to $2B in Telecom Italia

Egyptian billionaire Naguib Sawiris said he is prepared to invest between $1 billion (€1.38 billion) and $2 billion in Telecom Italia if Telefónica withdrew from the company, and said the Italian company needed funds for future investments.

Vivendi rebuts claims by Martin Bouygues of 'anomalies' in SFR process

Vivendi said over the weekend that comments made in an interview with Le Figaro by Martin Bouygues about the process to select a buyer for SFR represented a "one-sided" version of the events and refused to enter into a debate with the CEO of the Bouygues Group.

Cisco, TI recruit partners in IoT ecosystem

Cisco Systems and Texas Instruments are both staking claims in the Internet of Things space by forming partnerships with other companies in hopes of advancing this emerging area. Specifically, TI partnered with eight IoT cloud service providers and Cisco launched a challenge to help IoT startups get more visibility.

Ericsson, Alcatel-Lucent test new ways of reducing wireless network energy consumption

Two major wireless network vendors are researching ways to save wireless network operators money by reducing the amount of power they need to run their networks. In separate announcements, Ericsson and Alcatel-Lucent each announced new efforts geared toward saving energy--and therefore money--in wireless.

TeliaSonera appoints Christian Luiga as CFO

TeliaSonera said on Friday it has appointed Christian Luiga as its new chief financial officer, a role that Luiga has fulfilled in an acting position since November 2013.

Vodafone unlikely to deter suitors with Indian take over

Vodafone's move to take full control of its Indian subsidiary is unlikely to deter potential suitors that are eying an acquisition of the UK-headquartered group, a leading Ovum analyst says.