T-Mobile US leads the Tier 1 wireless carriers in what is known as digital "share of voice," according to iSpot.tv, a research firm that tracks and analyzes TV advertising. Share of voice is an ad revenue model that focuses on weight or percentage among other advertisers in a given market. T-Mobile has around 60 percent of the "digital SOV," according to iSpot.tv, meaning it has a disproportionate share of mentions and influence in digital and social media. That lets T-Mobile attract and capture younger customers.
The global smartphone market keeps on growing, it's just not growing as fast as it once did, according to industry research firms. In fact, thanks in large part to weaker sales growth in the U.S., Europe and China, the market is growing at its slowest rate in years.
Granite Telecommunications may be motivated to transition to IP-based technologies, but in the near-term the service provider still needs to use the ILEC's ubiquitous copper and TDM-based networks to serve its growing base of large retail customers that have multiple locations throughout the U.S.
Mark Lowenstein, managing director of Mobile Ecosystem, admits he's never been a big fan of AT&T's $49 billion DirecTV purchase. "Pay-TV is not a growing business, and I believe AT&T's dollars would have been better spent expanding its broadband business in the U.S.," he writes in FierceWireless.
T-Mobile US exceeded Wall Street's expectation in terms of its revenue and earnings in the second quarter, and analysts think it has enough momentum to carry it through the end of 2015. However, the same analysts also have questions about whether T-Mobile needs to diversify its business in the next few years and if it will merge with another company.
BT and ASSIA, a provider of software solutions that enable telcos to increase the rate and reach of broadband services they deliver over their existing copper networks, have agreed to settle their long-running patent dispute that began in 2011.
Frontier has reached another labor agreement with the Communications Workers of America District 6, covering workers in Texas and Missouri, clearing another key issue as it proceeds with its acquisition of Verizon'swireline assets in Texas, California and Florida.
TDS Telecom is moving ahead with its targeted fiber-to-the-home (FTTH) and IPTV services build with plans to roll out services in an additional seven wireline markets by the end of this year.
While Comcast's 2011 MVNO agreement with Verizon has been widely viewed as an easy entry point for the MSO to create a Wi-Fi-first mobile service, the four-year-old deal actually presents Comcast with a range of pricing and packaging challenges.
U.S. Cellular continued its momentum of positive, if modest, subscriber growth in the second quarter, building on a strong end of 2014. The carrier is also on the cusp of implementing its first LTE roaming agreement.