Achieving Customer Centricity

Getting a 360º view of your customers is critical to maximizing revenues while reducing churn and lowering OPEX.

Service providers strive to segment customers in order to offer the right service to the right customers at the right time. The first step to achieving Customer Centricity is through seamless integration of your Business Support Systems (BSS). Integrated Business Support Systems enable service providers to launch new products quickly, realize robust revenue management and provide superior customer service and order fulfillment.

In fact, the Yankee Group believes that "integrated billing and CRM will help eliminate data flow bottlenecks and any potential human error from “swivel chair” data entry, and mitigate risks from data translation as it moves along the first-contact-to-order-to-cash-to-care value chain."

This webinar covers:

- Business benefits afforded through a seamless and intelligent integration of your CRM and BRM systems

- Using Orange UK data actual prioritized CSR volumes and costs are examined

- How potential cost savings - up to 50% for bill related queries may be achieved

- Further opportunities to achieve greater service productivity, deliver a higher value customer experience and reduce costs will be discussed

Click here to register.