App Discovery in a Fragmented Mobile World

Apps and mobile content have never been more popular. The market has grown from an estimated 4.1 billion downloads in 2009 to well over 7 billion downloads this year and analysts predict it could be worth as much as $32 billion by 2015. Yet as the apps market booms the increased number of apps, stores and platforms makes content discovery ever more difficult for brands, agencies and developers looking to win real estate on consumer's handsets. This webinar will explore the challenges and possible solutions that publishers face in reaching consumers in the age of Appmania. Which platforms should I focus on? What handsets are important and more importantly how do I reach consumers?

Get these important questions answered:

Who is downloading apps?

What kind of apps are they downloading?

What platform should I develop on?

What's the best way to promote my app?

The session will also include case studies on how Facebook, Associated Press and Fandango have used unique tools to get their apps into the hands of consumers.

Who should attend:

Mobile marketing execs

Digital media agencies (creatives / media buyers)

Digital Marketing managers / Promotions Managers

Agencies developing apps / content for brands

Presentation will be followed by live Q&A

Register Now!