Drive Premium Mobile Services and Revenue with SMS
Presented by:
Keynote systems Speakers:
Nisheeth Mohan, Product Manager, Mobile Quality Test & Measurement, Keynote Systems
SMS is the largest data application in the world with estimated global revenues between $60-80 billion. It is seen as a gateway to other mobile services such as location based services and advertising. SMS is also very private and time sensitive so it has to work when the mobile subscriber expects it to.
In this webcast, Keynote Systems will give a primer of issues involved with SMS and present approaches to measure & monitor the performance and reliability of SMS delivery. The presentation will cover the infrastructure network and SMS aggregators, and keys to ensuring end user satisfaction with SMS oriented services.