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Personalizing and Enriching the Entertainment Experience

Sponsored by:
Rovi Corporation
Speakers:
Gerry Kaufhold, Principal Analyst, In-Stat; Michael Panagis, Sr. Director, Product Management, Rovi Corporation
Hosted by:
Jason Ankeny, Editor, FierceMobileContent

New technologies are transforming entertainment by using metadata to deliver personalized content across many platforms such as the PC, the cell phone and the TV. Register today and learn what companies are doing to promote and personalize content across platforms, and what new revenue opportunities exist thanks to this technology.