New Study: Telco Consumers ready for Quad-Play

Compete, Inc., a leading web analytics company, provides this in-depth study that reveals consumer sentiment around telecom bundles, details the specific telecom companies best positioned to capitalize on the bundle opportunity, and identifies the implications for other companies along the telecom value chain.

The findings show that consumers are in fact willing to purchase wireless from their telco provider, and aren't particular about buying from either a cable or traditional telco brand. Consumers care about simplicity and price, and whoever delivers that first will have the opportunity to win the bundle battle.