Understanding How Operators Will Utilize the App Store Phenomenon

This white paper explores the results of an independent survey into the rise of mobile applications and services which shows that despite the consumer enthusiasm for mobile applications, operators could risk failure if they try to replicate the model pioneered by Apple. The study, which was conducted by the independent analyst house mobileSQUARED on behalf of Airwide Solutions revealed overwhelming enthusiasm for the App Store concept with all operators questioned planning to keep a degree of control in their own app store environments.