HTC’s U.S. sales fall 25% in July, but Desire 530 offers a ray of hope, BayStreet finds

HTC10
T-Mobile no longer sells the HTC 10.

BayStreet Research reported that HTC’s smartphone sell-through figure declined roughly 25 percent month over month in July, largely due to soft sales of the HTC 10 and Desire 626s. Indeed, the report underscores T-Mobile US’ recent decision to discontinue sales of the HTC 10 after offering the phone for just a few months.

Taiwan’s HTC reported global revenues in July of around $200 million, a figure that represents a 0.6 percent decline from the previous month and a decline of almost 15 percent year-over-year. The company’s total reported revenues so far for 2016 are down 51 percent year over year.

And in the United States, BayStreet Research predicts the company’s fortunes will continue to fall in the third quarter. Specifically, BayStreet said it expects the company’s smartphone shipments in the United States to fall around 44 percent year over year to around 900,000 smartphones.

In a breakdown of HTC’s performance at the nation’s top carriers, BayStreet’s research shows declines virtually across the board: At AT&T, HTC’s postpaid smartphone sales slipped 90 percent year over year in July, and at Sprint they were down around 80 percent.

And at T-Mobile, BayStreet said HTC’s postpaid smartphone dropped 65 percent year over year in July.

Those figures highlight T-Mobile’s recent decision to discontinue the HTC 10 after introducing the device in May. Citing a Reddit thread, Android Police noted that the HTC 10 disappeared from T-Mobile’s website in July after the carrier launched the handset May 18. A search for the original URL directs users to the Desire 530, which appears to be the only HTC handset T-Mobile is currently selling online.

HTC introduced its latest flagship in April, unveiling a $699 device with predictably compelling specs. It launched in the U.S. through Verizon, T-Mobile and Sprint, but not AT&T, the country’s second-largest mobile network operator.

HTC is among a wide range of Android smartphone vendors that haven’t been able to keep pace with market leaders like Samsung and Apple. HTC cut jobs a year ago after posting a disappointing second quarter, and the company didn't rank among IDC's top five smartphone vendors worldwide in the fourth quarter of last year.

The top smartphone vendors in the United States include Apple, Samsung and LG.

Nonetheless, BayStreet offered a positive outlook on HTC’s new Desire 530, an update to the company’s low-cost Desire 626s that is primarily sold through various U.S. prepaid operators. The Desire 530 “should help regain share in 2HQ3,” BayStreet noted in a recent report.

Founded in 2003, BayStreet’s data is derived from channel surveys of carrier and national retailer stores, and triangulated with secondary research, supply chain checks and publicly available data sources.

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