T-Mobile USA is offering enterprise subscribers up to $200 in credits per line to switch their service over to T-Mobile, part of a wider company effort to strengthen T-Mobile's foothold in the B2B market.
The carrier confirmed to FierceWireless that will run the promotion during the first quarter. The credit is a revival of a similar promotion the carrier ran in mid-2011.
"With a lightning fast network, disruptive rate plans, and an expanding suite of business solutions that address customer desires for choice and flexibility, we are confident that business customers will be happy with a switch to T-Mobile," the company said in a statement to FierceWireless. "To that end, in Q1, we are offering special port-in credit promotions for eligible mid-market and enterprise voice and MBB [mobile broadband] lines that are activated during the period. Promotion will range based on types of plans with credits as high as $200 on voice plans and $200 on MBB plans."
Details of the promotion are not clear. A T-Mobile spokesman declined to provide more details beyond the company's statement.
Credits to lure customers are, of course, nothing new. Sprint Nextel (NYSE:S) is currently offering a $400 credit for families who switch to Sprint from another carrier and sign up for its Simply Everything Family or Everything Data Family plans. Similarly, U.S. Cellular (NYSE:USM) recently began offering a $300 prepaid debit card to customers who switch two lines of service from their current carrier to U.S. Cellular and activate a smartphone.
For T-Mobile though, the credits for enterprise customers are part of a larger strategy to expand its presence in the B2B market this year. Along these lines, in January the carrier launched a new unified communications suite, called "Office Connect," for enterprises, as well as a device financing program.
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