T-Mobile to combine GoSmart, Univision and Ultra Mobile brands under 'Simply Prepaid' offering

T-Mobile US (NYSE:TMUS) is planning to bring four of its prepaid brands under one heading called "Simply Prepaid," according to a description of the carrier's booth for CTIA's Super Mobility Week show next month.

The booth description, which was first reported by Wireless Week, does not give many details about what Simply Prepaid will entail, but it seems centered on letting customers choose easily between different T-Mobile-affiliated prepaid brands, perhaps in the same store. It's unclear when the Simply Prepaid offering will launch.

A T-Mobile spokesman did not immediately respond to a request for comment.

"T-Mobile introduces Simply Prepaid, a new concept that brings together four amazing brands under one roof. Customers can choose from T-Mobile, GoSmart Mobile, Univision Mobile, or Ultra Mobile, easily finding the perfect wireless solution to suit their lifestyle and budget," the description reads.

It's unclear if T-Mobile's MetroPCS brand is a part of the Simply Prepaid offering or if it will remain a distinct brand. MetroPCS is not mentioned in the description.

T-Mobile has made prepaid a central part of its wireless offerings. The carrier recently crowed that it now has 15.64 million total prepaid customers, above Sprint's (NYSE: S) 15.19 million prepaid subscribers.

Ultra Mobile is a T-Mobile MVNO that launched in October 2012, and the company added support for T-Mobile's LTE network in June. T-Mobile launched the GoSmart brand nationwide in February 2013, and recently refreshed its plans to increase the data speeds of its mid-tier plan and cut the price of its high-end plan. In May, Spanish-language broadcaster and media company Univision partnered with T-Mobile to launch its own branded MVNO, Univision Mobile, aimed at delivering a mobile experience tailored to the needs and desires of Hispanic consumers.

Sprint also has numerous prepaid brands, including Sprint Prepaid, Boost Mobile, Virgin Mobile, its new customizable Virgin Mobile Custom brand and Assurance Wireless for low-income consumers.

AT&T Mobility (NYSE: T) maintains the GoPhone and Cricket Wireless brands while Verizon Wireless (NYSE: VZ) has its All Set prepaid plans.

For more:
- see this Wireless Week article

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