The top 5 wireless ads: T-Mobile overtakes Verizon as top TV ad wireless spender in July

According to iSpot, Verizon spent roughly $9.6 million on its “Roadside Rescue” advertisement. Image: Verizon

FierceWireless has partnered with iSpot.tv, the TV ad measurement company with attention and conversion analytics from 10 million smart TV screens, to bring you a monthly snapshot of the wireless industry's advertising spending. The results below are for the top five biggest spenders among wireless industry brands from July 1-31.

There was an uptick in wireless industry spending this month to an estimated $183 million, from $153 million in June. Overall, 19 brands ran 118 spots over 45,000 times with T-Mobile leading the pack and AT&T Wireless once again absent from the top five.

(Check out how these numbers compare with October, November, December, February, March, April, May and June.)

Also, below the list, don't forget to vote for your favorite ad.

Here’s how the top brands allocated their national TV advertising budgets:

1. T-Mobile

  • spent an estimated $41.6 million on 20 spots that ran over 7,000 times

  • generated 1.6 billion TV ad impressions

  • spent the most on these networks: NBC, ABC and Fox

  • spent the most on this programming: America’s Got Talent, American Ninja Warrior and The Tonight Show Starring Jimmy Fallon

The T-Mobile ad with the most spend (est. $18.2 million): “Campers


2. Verizon

  • spent an estimated $38.6 million on 11 spots that ran over 9,600 times

  • generated 1.3 billion TV ad impressions

  • spent the most on these networks: NBC, ABC and Fox

  • spent the most on this programming: 2017 MLB All-Star Game, Law & Order: Special Victims Unit and America’s Got Talent

The Verizon ad with the most spend (est. $9.6 million): “Roadside Rescue” featuring Thomas Middleditch


3. Sprint

  • spent an estimated $29.8 million on 20 spots that ran nearly 8,800 times

  • generated 1.3 billion TV ad impressions

  • spent the most on these networks: NBC, ABC and Univision

  • spent the most on this programming: Copa Oro 2017 CONCACAF, Botched and America’s Got Talent

The Sprint ad with the most spend (est. $11.4 million): “The Only Thing Better Than iPhone 7 Is iPhone 7 on Sprint!


4. Boost Mobile

  • spent an estimated $22.3 million on four spots that ran over 4,800 times

  • generated 802.7 million TV ad impressions

  • spent the most on these networks: CBS, Fox and NBC

  • spent the most on this programming: The Late Show With Stephen Colbert, 2017 MLB All-Star Game and Big Brother

The Boost Mobile ad with the most spend (est. $15.5 million): “Easy to Switch, Easy to Save


5. Cricket Wireless

  • spent an estimated $12.1 million on 11 spots that ran over 5,700 times

  • generated 745.5 million TV ad impressions

  • spent the most on these networks: ABC, Fox and CBS

  • spent the most on this programming: NBA Summer League Basketball, MLB Baseball and The Gong Show

The Cricket Wireless ad with the most spend (est. $4.2 million): “Blockbuster



iSpot's data does not include co-promotions or local market data. Click here for more on iSpot.tv's methodology.

The company's software leverages proprietary audio and video fingerprinting algorithms to automatically identify and extract TV commercials, movie trailers and show promotions.

The company tracks hundreds of millions of explicit interactions with TV ads across roughly 100 million unique consumers. These interactions include video plays, searches and social activity. The company also analyzes online views across YouTube and iSpot.tv, searches on Google, Bing and Yahoo!, and social activity on Facebook (including Facebook private views) and Twitter.

iSpot.tv tags over 40 different dimensions of metadata, including brand, agency, actors, products, songs, moods, URLs and other pertinent data, to create its results.