FierceWireless has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TV screens, to bring you a monthly snapshot of the wireless industry's advertising spending. The results below are for the top five biggest spenders among wireless industry brands from June 1-30.
(Check out how these numbers compare with October, November, December, February, March, April and May.)
Here are the top five advertisers in the wireless industry during the month of June, and their top ads:
1. Verizon:
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Verizon spent an estimated $40.7 million on nine spots that ran over 7,200 times.
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It generated 1 billion TV ad impressions.
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It spent the most on these networks: ABC, NFL Network and NBC.
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It spent the most on this programming: 2017 NBA Finals, the 2017 BET Awards and Top 10.
The Verizon ad with the most spend (est. $22.9 million) was “Live Wedding” featuring Thomas Middleditch.
2. T-Mobile:
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T-Mobile spent an estimated $36.1 million on 16 spots that ran nearly 7,000 times.
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It generated 1.1 billion TV ad impressions.
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It spent the most on these networks: NBC, Fox and NFL Network.
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It spent the most on this programming: "The Tonight Show Starring Jimmy Fallon," "Law & Order: Special Victims Unit" and "America’s Got Talent."
The T-Mobile ad with the most spend (est. $16.2 million) was “Lemonade.”
3. Sprint:
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Sprint spent an estimated $29.1 million on 14 spots that ran over 8,300 times.
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It generated 1.1 billion TV ad impressions.
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It spent the most on these networks: NBC, Fox and Univision.
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It spent the most on this programming: "Fear the Walking Dead," MLB Baseball and "Botched."
The Sprint ad with the most spend (est. $11.1 million) was “The Only Thing Better Than iPhone 7 Is iPhone 7 on Sprint!”
4. MetroPCS:
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MetroPCS spent an estimated $12.7 million on four spots that ran over 3,900 times.
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It generated over 589.3 million TV ad impressions.
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It spent the most on these networks: Univision, NBC and Fox.
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It spent the most on this programming: "La Reina de la Canción," "The Bachelorette" and "America’s Got Talent."
The MetroPCS ad with the most spend (est. $5.9 million) was “Your Ticket to Amazing Coverage.”
5. Cricket Wireless:
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Cricket spent an estimated $9.3 million on seven spots that ran over 3,500 times.
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It generated 460.3 million TV ad impressions.
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It spent the most on these networks: ABC, Fox and CBS.
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It spent the most on this programming: 2017 BET Awards, the 2017 NBA Finals and MLB Baseball.
The Cricket Wireless ad with the most spend (est. $7.2 million) was “Blockbuster: Something Epic.”
iSpot's data does not include co-promotions or local market data. Click here for more on iSpot.tv's methodology.
The company's software leverages proprietary audio and video fingerprinting algorithms to automatically identify and extract TV commercials, movie trailers and show promotions.
The company tracks hundreds of millions of explicit interactions with TV ads across roughly 100 million unique consumers. These interactions include video plays, searches and social activity. The company also analyzes online views across YouTube and iSpot.tv, searches on Google, Bing and Yahoo!, and social activity on Facebook (including Facebook private views) and Twitter.
The company tags over 40 different dimensions of metadata, including brand, agency, actors, products, songs, moods, URLs and other pertinent data, to create its results.