FierceWireless has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TV screens, to bring you a monthly snapshot of the wireless industry's advertising spending. The results below are for the top five biggest spenders among wireless industry brands from March 1-31.
Further, this time around you can vote on which of these ads you think is the best and most effective. Scroll down to vote on your favorite ad.
With big awards shows and the Super Bowl out of the way, the wireless industry spent less in March compared to February. Overall, a total of 21 brands spent an estimated $280 million on 97 spots that ran over 58,700 times. Wireless behemoth Verizon lead the pack while previous frontrunner T-Mobile slipped to third.
(Check out how these numbers compare with May, June, July, August, September, October, November, December and February.)
Here are the top five advertisers in the wireless industry during the month of March, and their top ads:
1, Verizon
The Verizon ad with the most spend (est. $25.5 million): “Drop the Metrics”
Here are some other key facts about Verizon's spending in March:
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spent an estimated $71.8 million on six spots that ran over 11,700 times
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generated 1.7 billion TV ad impressions
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spent the most on these networks: CBS, TBS and ABC
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spent the most on this programming: 2017 NCAA Basketball Tournament, NBA Basketball and College Basketball
2, AT&T
The AT&T Wireless ad with the most spend (est. $18.5 million): “Unlimited Comes to Life”
Here are some other key facts about AT&T's spending in March:
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spent an estimated $60.7 million on 17 spots that ran over 9,200 times
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generated 1.3 billion TV ad impressions
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spent the most on these networks: CBS, TBS and ABC
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spent the most on this programming: 2017 NCAA Basketball Tournament, College Basketball and The Walking Dead
3, T-Mobile
The T-Mobile ad with the most spend (est. $16.2 million): “Two Lines and Galaxy S7”
Here are some other key facts about T-Mobile's spending in March:
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spent an estimated $38.1 million on 14 spots that ran over 7,600 times
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generated over 1 billion TV ad impressions
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spent the most on these networks: ABC, NBC and Fox
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spent the most on this programming: NBA Basketball, The Voice and The Late Show With Stephen Colbert
4, Sprint
The Sprint ad with the most spend (est. $14 million): “The Sprint Way: 50 Percent Off Verizon Rates”
Here are some other key facts about Sprint's spending in March:
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spent an estimated $37.9 million on nine spots that ran over 10,500 times
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generated nearly 1.3 billion TV ad impressions
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spent the most on these networks: Fox, NBC and ABC
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spent the most on this programming: College Basketball, The Walking Dead and Keeping Up With the Kardashians
5, Cricket
The Cricket Wireless ad with the most spend (est. $8.5 million): “Dance Dance”
Here are some other key facts about Cricket's spending in March:
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spent an estimated $19.3 million on six spots that ran over 7,500 times
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generated 690.7 million TV ad impressions
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spent the most on these networks: NBC, ABC and CBS
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spent the most on this programming: NBA Basketball, Chicago Justice and When We Rise
iSpot's data does not include co-promotions or local market data. Click here for more on iSpot.tv's methodology.
The company's software leverages proprietary audio and video fingerprinting algorithms to automatically identify and extract TV commercials, movie trailers and show promos.
The company tracks hundreds of millions of explicit interactions with TV ads across roughly 100 million unique consumers. These interactions include video plays, searches and social activity. The company also analyzes online views across YouTube and iSpot.tv, searches on Google, Bing and Yahoo! and social activity on Facebook (including Facebook private views) and Twitter.
The company tags over 40 different dimensions of metadata, including brand, agency, actors, products, songs, moods, URLs and other pertinent data, to create its results.