110% growth of Windows app installs isn't enough to impress all developers

It isn't easy competing with Apple and Google for developer attention, even when you're a software company like Microsoft. 

The company ended the year by releasing a report showing substantial growth of its app store, Windows Store, along with its more specific Windows Phone Store for smartphone apps. The news was good: The company showed 110 percent growth in overall downloads compared to 2013. That should be impressive to developers, right? 

Well, for some it was:

Others seemed impatient for Microsoft to take steps that would further improve its competitive position. 

A number of comments on Twitter applauded Microsoft for arming developers with useful information.

Then there were those who simply scoffed at the notion of growth in the Windows app space. 

And despite the growth, Microsoft may have more marketing to do for developers to get them interested in its platform.