6L inks 16 mobile game developer pacts, vows major marketing spend

Social and mobile game publisher and developer 6L (formerly 6waves Lolapps) has signed partnerships with 16 new independent mobile developers, concurrently committing to spend $100,000 on marketing all qualified titles.

New 6L partners include U.S. developers Harebrained Schemes, Playviews/Xigantic, Shiny Shoe, Sixits and xKey Media alongside Canada's Big Blue Bubble, China's August Impression, KOD Games, Leiyou and Oxyful, Columbia's Brainz Games, Hong Kong's 42 Games, Japan's Winlight, Pakistan's Mindstorm Studios, Russia's Signus Labs and Ukraine's iLogos. The terms of 6L's new mobile publishing agreements guarantee $100,000 marketing budget for each qualified title within two months of launch--if 6L does not fulfill its obligations, the publisher will relinquish the game back to the developer, also handing over users and future revenues. Details of game launch schedules were not announced.

6L (formed by the mid-2011 merger of social gaming startups 6waves and Lolapps) now boasts partnerships with more than 50 independent developers spanning across over 100 games. In January 2012, 6L acquired mobile gaming firm Escalation Studios--the two companies previously collaborated on iOS titles including Yeti Town and Splode.

Last autumn, 6L launched the 6L Fund, a $10 million initiative to fuel innovation in mobile and social gaming development. In addition to financial support, the 6L Fund offers developers access to the company's suite of publishing services and developer tools, including cross-promotion, funded user acquisition, product management, localization and hosting efforts. Developers also enjoy access to the Flash-based Fliso Game Engine, which enables the creation of 3D gaming environments.

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