App Store promo code distribution goes international

Apple (NASDAQ:AAPL) expanded App Store promo code distribution to iTunes users outside the U.S., enabling iOS developers to hand out free app downloads for various international marketing purposes, e.g. media reviews, contest giveaways and the like. "Your promo code distribution is no longer limited to U.S. customers," reads an email sent by Apple to its developer partners. "Promo codes in iTunes Connect can now be redeemed by all App Store customers worldwide. Your Team Agent can request 50 codes per version of your app in iTunes Connect and your customers can redeem these codes in any App Store. To learn more about requesting promo codes in iTunes Connect, see the iTunes Connect Developer Guide." In the past, international users who wished to redeem App Store promo codes were forced to sign up with a U.S. address. Article