Appia kicks off performance-based mobile ad network

Open app marketplace Appia launched a new performance-based mobile advertising network promising developers a channel to increase app downloads while only paying for results. The pay-per-download Appia network enables developers to target app promotions by country and platform, with support for Android, iOS, Java, Symbian, Windows Mobile, BlackBerry and Palm--once an app has been uploaded to the Appia developer portal, developers can set the bid price they wish to pay for each download, select the geographies they want to target and choose a payment method. Online reporting tools break down campaign activity by platform, device and geography, offering insight into where the campaign is generating app downloads.

The Appia distribution network delivered 22 million downloads in March and now spans more than 200 million mobile subscribers and over 200 countries--the firm powers the mobile browser maker Opera Software's new Opera Mobile Store as well as Mexican operator Telcel's Ideas Appstore. More than 30,000 mobile programmers have signed up for the Appia Developer Program, contributing to a catalog that encompasses over 140,000 free and premium applications. To sign up for the new mobile ad program, click here.

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