Apple's new Search Ads, revamped subscription updates leave devs dubious

Apple (NASDAQ: AAPL) has introduced new tools and capabilities designed to help developers "engage with new and existing customers on the App Store."

The technology giant has unveiled two App Store updates:

  1. Search Ads -- Enables developers to promote their apps directly within the U.S. App Store's search results. A Search Ads beta will be released this summer, according to Apple. 

  2. Auto-Renewable Subscriptions -- Allows developers to take advantage of auto-renewable subscriptions for all app categories. Apple said that this will help increase "developer revenue for eligible subscriptions after one year [and provide] greater pricing flexibility."

So what did developers have to say about the news? 

Many developers asked Apple to reconsider its App Store updates. 

Some developers indicated that Apple may need to revamp its App Store policies.

Meanwhile, others questioned Search Ads' value for developers. 

Apple may need to consider additional App Store improvements to meet developers' needs, too.