AT&T, Microsoft, HTC and I-play announced the AT&T Game Development Contest for Windows Mobile, a competition bringing together all four major segments of the mobile gaming ecosystem in an effort to discover the next breakthrough game title. All entries submitted prior to the July 31 deadline will be reviewed and judged based on game-play value and quality, game uniqueness and creativity, and marketplace potential. The grand-prize winner will receive a mobile game developer contract with I-play, prime placement on the AT&T MEdia Mall game portal and a cash prize of $25,000--three finalists and 10 semi-finalists will also receive prizes, with the winner announced at this Fall's CTIA Wireless I.T. & Entertainment 2008 event in San Francisco. According to AT&T, Windows Mobile games represent the fastest-growing segment of its gaming business--in total, the operator now offers subscribers more than 2,300 on-deck games.
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