Can Locai change the conversation around mobile social networking?

Locai expands geo-social networking beyond the check-in to enable richer, discoverdeeper interactions with the local businesses you visit and the people who patronize them. Locai users can launch the iOS and Android application to join conversations about a site, ask and answer questions, offer reviews and recommendations, post photos, play games and discover other nearby users with similar interests and tastes. In effect, it's a social networking app that encourages users to actually socialize with the people and places in their immediate physical radius, not just Facebook accounts and Twitter feeds. FierceDeveloper spoke with Locai president and CEO Taylor Cavanah about evolving the mobile social paradigm, navigating the app store ecosystem and the inevitability of mistakes.