A little more than a month after Apple (NASDAQ:AAPL) issued its iOS 4 software update in conjunction with the release of its new iPhone 4, the upgraded operating system now powers half of all iPhone web traffic according to online advertising network Chitika. iOS 4.0, which made its debut June 21, now represents 44.5 percent of all iPhone traffic, with version 4.1 (issued to developers July 14) making up 0.5 percent--iPhone 3.x accounts for 49 percent of traffic, with 2.x filling in the remaining 1 percent.
Apple unveiled iOS 4 during its annual Worldwide Developers Conference event in early June. Called "the most advanced mobile operating system in the world" by Apple CEO Steve Jobs, iOS 4 includes 100 new features and 1,500 new APIs, highlighted by the introduction of multitasking, folders, a unified inbox and expanded search options. iPhone 4 itself boasts Apple's new FaceTime video calling solution, the new Retina display, a 5-megapixel camera with LED flash, HD video recording, support for iBooks, Apple's A4 processor and a three-axis gyro that should herald significant strides in mobile gaming.
For more on iOS 4's growth:
- read this Chitika Research blog post
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