What sets the first wave of iPad applications apart from the initial batch of iPhone apps available when the App Store opened two years ago is the number of familiar media brands creating and adapting content for the new unit. Few content providers are approaching the iPad platform as creatively as online local guide Citysearch--its free cityseries app presents information and recommendations on local bars, restaurants and merchants in a digital magazine format designed expressly to maximize the iPad interface. FierceDeveloper speaks with Citysearch about developing for the iPad and translating the online guide experience to a new user paradigm. Developer Workshop