Flurry adds HTML5 support to app analytics service

Mobile application analytics provider Flurry is adding support for HTML5 apps in response to growing developer and technology executive interest in the web standard. HTML5 is the sixth platform supported by Flurry, joining Apple's (NASDAQ:AAPL) iOS, Google's (NASDAQ:GOOG) Android, Microsoft's (NASDAQ:MSFT) Windows Phone, Research In Motion's (NASDAQ:RIMM) BlackBerry and J2ME.

Flurry cites a recent IT executive survey conducted by mobile app development company Kony that found 74 percent of execs are considering HTML5 app implementation. However, just 7 percent said HTML5 would replace their current native app, suggesting the two will continue to co-exist for the foreseeable future. A recent survey conducted among Flurry developers indicates that HTML5 is favored by web-based companies adapting services for smartphones and tablets, while native platforms remain the top choice for apps designed from the ground up for mobile devices.

Flurry's free analytics tools are now used by 60,000 developers and deployed across more than 150,000 applications--in all, the firm tracks more than 30 billion anonymous, aggregated end-user sessions each month. Flurry adds the number of sessions has more than doubled every six months since the company launched in 2008, and by the end of 2011, it tracked a combined total of more than 240 billion sessions, adding another 100 million daily sessions every three weeks.

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